Bahrain's Vibrant Tourism on Display at OTM 2024 Focuses on India Market
National, 14th February 2024 – Bahrain Tourism and Exhibitions Authority (BTEA) marked its first post-pandemic participation in India at the Outbound Travel Mart (OTM) 2024, Asia's premier travel show. The event, held at the Jio World Convention Centre in Mumbai from February 8 to 10, 2024, provided an exceptional platform for Bahrain to actively engage with the Indian market, with a particular focus on developing the MICE, wedding and leisure segments.
Throughout the three-day event, BTEA representatives engaged in fruitful interactions with the travel fraternity of India, highlighting the island destination's appeal for holidays and events. Additionally, BTEA's booth received the prestigious 'Best Design and Decoration' award, underscoring its commitment to excellence at OTM 2024.
Ms. Sally Sedky, Head of Tourism Marketing at Bahrain Tourism and Exhibitions Authority (BTEA), emphasized on India being a key market, said, "Participating in OTM 2024 enabled us to showcase Bahrain's vibrant tourism offerings to the Indian market. Our interactions during the event with industry professionals and media have been essential in strengthening ties and elevating Bahrain’s position as a top choice for Indian travellers."
With a commitment to showcasing Bahrain's diverse tourism offerings, BTEA presented a contingent of 11 esteemed partners. This association included Gulf Air, Bahrain's national carrier; Exhibition World Bahrain; The Gulf Hotel Bahrain; The K Hotel Bahrain; Lagoona Beach Luxury Resorts and Spa; The Westin, Le Méridien City Centre Bahrain; and prominent Destination Management Companies (DMCs) such as Caravan Travel and Tours, Vacanza Bahrain, Farhat Tours, Bahrain International Travel, and Best of Bahrain.
About Bahrain Tourism and Exhibitions Authority (BTEA):
Bahrain Tourism and Exhibitions Authority was established in 2015 under the Royal Decree number (76) for the year 2015 issued by His Majesty King Hamad bin Isa Al Khalifa, King of Bahrain.
Bahrain Tourism and Exhibitions Authority (BTEA)’s scope of work includes all sectors related to national tourism affairs in the Kingdom: organize conventions and trade exhibitions in the Kingdom of Bahrain; attract international, regional and local conferences to be hosted in the Kingdom; establish, manage, promote and maintain the Authority’s conventions and exhibitions centers directly or through specialized companies or firms BTEA establishes solely or in partnership with others for the same purpose; grant licenses for conventions and trade exhibitions, supervise and assess them.
The Tourism sector aims to attract prominent international events that engage large number of tourists and strengthen the position of Bahrain as an important tourism attraction on a regional and international level. BTEA also aspires to boost the Tourism sector’s contribution in the national economy, in line with the Bahrain Economic vision 2030 and toward achieving the goals of the Economic Development Board.
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