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realme 12 Pro Series 5G, the newest addition to the number series, pre-books over 120K units in the INR 25K-35K price segment

realme 12 Pro Series 5G, the newest addition to the number series, pre-books over 120K units in the INR 25K-35K price segment
  • The Pre-booking for the realme 12 Pro Series 5G started on 29th January for offline buyers and 30th January for online platforms: Flipkart & realme.com. 
  • In the INR 25K-35K price segment, the realme 12 Pro series 5G saw an incredible breakthrough in the mid-premium segment surpassing 120K pre-bookings across all platforms - offline retail channels, Flipkart & realme.com. 

New Delhi, 07 February 2024: realme, the Most Reliable Smartphone Service Provider, recently launched the realme 12 Pro Series 5G, the newest addition to its premium Number Series. The realme 12 Pro Series 5G introduces two standout smartphones: the realme 12 Pro+ 5G and the realme 12 Pro 5G. The two new additions are positioned as the Next-gen Imaging smartphones, marking an important milestone aligned with realme's revamped ‘Make it real’ brand spirit, and boasts a refreshed brand identity that resonates with young users.

 

The pre-booking for the realme 12 Pro series 5G started on 29th January for offline retail channels and 30th January for online platforms: Flipkart & realme.com. The realme 12 Pro series 5G saw an incredible breakthrough in the mid-premium segment surpassing 120K pre-bookings across all platforms in the INR 25K-35K price segment. 

 

For product images of realme 12 Pro Series 5G, please refer here: Link

 

About realme

 

realme is a technology brand that specializes in providing leap-forward products with a comprehensive superior experience for global users. The brand was officially established on May 4th, 2018 by a young and strong team with rich smartphone industry experience. Currently, realme has 70+ million users in India, committed to creating a smart, connected, and trendy lifestyle for the youth, realme democratizes leap-forward technology to provide the best technology products in each price segment.

 

As per IDC Q2 2022 report, realme climbed to the second slot for a second time, with a robust YoY growth of 24% (highest among the top five brands) in 2022. It cemented its second position in the online channel with a 23% share.  realme has achieved a staggering QoQ growth of 51% in the second quarter of 2023, as reported by Counterpoint, a renowned market research firm. Additionally, realme secured the No. 3 position among the top 10 smartphone brands as per IDC's rankings for Q2 2023. 

 

realme has introduced a new product mix strategy named the "Spire Strategy" approach, wherein each product series features a breakthrough technology that serves as the pinnacle of our robust product line. It includes prioritizing superior design, performance, and overall user experience for all products.

 

realme has also implemented a new marketing strategy that consists of cultivating marketing, eCommerce, and a simply better strategy. With the cultivating marketing strategy, realme is building local teams to leverage their experience and make engagement more personalized for users. In terms of eCommerce, realme is working closely with existing online partners and exploring more opportunities with leading eCommerce platforms to expand its reach across regions. Additionally, the simply better strategy focuses on exploring the future of tech with the GT series, a leap-forward performance flagship series while the number series brings leap-forward imaging and key leap-forward innovation, making it more accessible to consumers. 

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