Jaipur, 28 January: Imagine lush green landscapes, literature prattle in the midst of century-old tall trees, a confluence of literature, art, and nature and a serene backdrop for the intellectual exchanges. This is what Jaipur Literature Festival, one of the largest literature gatherings in the world looks like since its association with Clarks Amer. In congruence with Jaipur music Stage (JMS) of JLF, the iconic hotel has been associated with the festival for a decade now, and have been hosting the festival in its entirety for three years. The hotel has played an integral role in shaping the festival and how literature and art enthusiasts perceive it. At the same, it can be seen that the hotel has grown alongside the festival, making the entire affair a blend of culture, functionality and aesthetics.
Well known food and travel writer, Dharmendar Kanwar said, “The warmth with which everyone at Clarks greets you is unreplicable. I have been a frequent visitor to the different restaurants at the hotel and it is always nice to be acknowledged and greeted by your name. They are a people-centric establishment and really value guest relations. Looking forward to attending JLF at Clarks this year as well.”
Over the years, the Jaipur Literature Festival has evolved into a cultural phenomenon, and Clarks Amer has been able to render a robust support with its grandeur and meticulous space planning. Nestled within the expansive green Clarks compound, the festival arena gives way to immersive and engaging sessions. This year, the individual session spaces have also been expanded.
Tourism Expert and Author, Tripti Pandey said, “Moving to a bigger space was much needed for JLF. Clarks is a greener venue within a larger space, which helps people move around easily and navigate the sessions better. You are not jostled or stuck, you can easily breakaway and take a breather. At the same time, it is easier to reach the venue and parking is effortless as well.”
JLF and its engagement with Clark Amer tells a profound story of how spaces interact with each other. The scale of the venue has escalated over the years, with even the parking area becoming a vibrant venue in itself. The space planning reflects a blend of functionality and aesthetics, highlighting the expansion of a festival and the growth of its partners alongside. This year, the goal of JLF, to make the festival 'zero-waste', totally aligns with the sustainable practices of Clarks, like no use of plastic and 'farm to fork' concept in their dining spaces and acres of nature, which adds to the experience.
Apurv Kumar, Managing Director, Clarks Group of Hotels and Trustee, Jaipur Virasat Foundation (JVF) said, "As custodians of cultural hospitality, the Clarks Group of Hotels is honoured to host the upcoming Jaipur Literature Festival. Our infrastructure as well as hotel personnel are well seasoned and extremely adept at carrying out a festival of such importance and cultural magnitude. We hope to give the attendees and the city a memorable 17th edition of the JLF.”
The festival has not only embraced the grandeur of Clarks Amer but has also contributed to shaping the venue into an even more dynamic and multifaceted space. Clarks Amer has crafted spacious lounges dedicated to the comfort and convenience of authors, guests, and friends of the festival. The bazaar and restaurant kiosks now have a designated area, ensuring a seamless flow of literary events and a convenient experience for visitors.
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