Bengaluru, January 16, 2024: Mahindra & Mahindra Ltd., India’s leading SUV manufacturer, today announced the launch of the 2024 XUV700. The 2024 XUV700 reflects the brand’s continuous commitment to elevating customer experience. The update is set to resonate deeply with customers, offering enhanced features that add significant value to the already successful XUV700 brand.
Since its launch in August, 2021, the XUV700 has surpassed 1,40,000 lakh units in sales, making it the fastest product in Mahindra’s portfolio to achieve this milestone. Renowned for its unmissable presence, tough yet sophisticated experience, spirited performance, world-class safety, and sci-fi technology, the XUV700 has resonated with consumers, solidifying its position as the premier SUV suitable for urban commutes and extensive highway journeys.
Unmissable Presence: Enhanced Exterior and Interior Elegance
The 2024 XUV700 introduces the elegant Napoli Black color option, enriching its diverse color palette. This sophisticated shade accentuates the exterior with black roof rails, a commanding black grille, and striking black alloys. Additionally, for those seeking a personalized touch, an optional dual-tone color with a Napoli Black roof is available, allowing customers to select a combination that reflects their style. Inside, the AX7 & AX7L variants boast enhancements such as dark chrome air vents and console bezel, adding to the cabin's luxurious feel.
The 2024 XUV700 will now offer captain seats in AX7 and AX7L, seamlessly marrying luxury with comfort, accompanied by front-ventilated seats in the AX7L variant, elevating the overall driving experience. Exclusively in the AX7L, the integration of an Outside Rear-View Mirror (ORVM) with a memory function adds a layer of personalized convenience, meeting the expectations of discerning modern customers.
Sci-Fi Technology: New innovative features
The Adrenox suite now boasts 13 additional features, bringing the total to 83 connected car features. This includes firmware Over-the-Air (FOTA) capabilities, enabling seamless software updates similar to smartphone technology, utilising the inbuilt e-sim. The Prognosis feature provides timely updates on upcoming service needs, mitigating the risks of failure and enhancing vehicle maintenance and reliability. 'Ask Mahindra' serves as a concierge service, revealing hidden gems and capabilities within the XUV700. Additionally, the M lens feature allows drivers to scan buttons and tell-tale lights on the SUV, offering instant information about their functions.
The advanced features of the 2024 XUV700 are meticulously categorised into several key areas: Prognosis Alerts, Vehicle Status, Location-Based Services, Safety, Remote Functions, Third-Party Apps, and Novelty Connected Features. Access to these functionalities requires an active Adrenox subscription, transforming them into a highly desirable suite of features that significantly elevate the XUV700's appeal. This comprehensive suite of features, available across the AX3, AX5, AX7, and AX7L variants, not only meets but surpasses existing benchmarks in the SUV segment, perfectly aligning with the evolving preferences and requirements of modern customers.
Enhanced Customer Experience - White Glove Chauffeur Training Programme: To be available in metro towns, this program will be conducted once every two months, providing chauffeurs with training by Mahindra experts. The training will cover vehicle functionalities, ADAS systems, handling emergencies, and understanding faults and error signs, ensuring a seamless and comfortable experience for the owner. The pilot phase to start from Delhi and Ahmedabad, with extension plans for other metro cities.
About Mahindra
Founded in 1945, the Mahindra Group is one of the largest and most admired multinational federation of companies with 260000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility vehicles, information technology and financial services in India and is the world’s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality, and real estate.
The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.
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