New Delhi, January 03, 2024: Mother's Recipe, a renowned brand known for its delicious and traditional flavors, is thrilled to announce the launch of its most anticipated 'Mumbai ka Pyaar' campaign. In a unique and vibrant move, the Mumbai Local trains will be decked up with Mother’s Recipe’s distinctive branding, creating a delightful journey for commuters across the city.
Mother’s Recipe which has a strong nationwide presence, highlights its love for Mumbai through this innovative campaign to create a feeling of belongingness for the city dwellers. The path of the trains has been strategically chosen to represent the diversity of Mumbai's local railway network across the Western line, Central line and Harbour line which will adorn an immersive experience, with vibrant visuals and engaging content showcasing the authentic taste and love that goes into every Mother's Recipe product.
For Mumbaikars, the local trains are the lifelines of Mumbai and are the best way to travel in the fastest yet the most economical way. The train branding will feature Mother’s Recipe’s authentic food products across different segments like Papads, Pickles, Cooking Pastes, Ready to Cook products, Chutneys and Instant Mixes. The campaign aims to not only celebrate the diverse flavors of Mumbai but also connect with the everyday lives of Mumbaikars, bringing a sense of joy and familiarity to their daily commutes. The USP of every product has been beautifully crafted into individual taglines like Mumbai ka Khatta Meetha Pyaar for Pickles, Mumbai for Har Ghar Pyaar for the Ready to Cook range on one side of the train. The other side of the train features the new and exquisite Recipe Sauces like Garlic Chilli Sauce, Red Chilli Sauce, Soya Bean sauce, Chilli Vinegar and more.
Ms. Sanjana Desai, Executive Director of Mother's Recipe, expressed her enthusiasm about this campaign, stating, " 'Mumbai ka Pyaar' is our way of expressing our love and we are thrilled to bring this campaign to the heart of Mumbai – its local trains, which are the lifeline of the city. Mumbai is known for its love for food - Salty, spicy, sweet, sour. Every flavour has a unique place in people’s hearts and on their plates and that is what makes Mother’s Recipe an integral part of every home. We have an extensive range of pickles, chutneys, ginger-garlic paste, ready-to-eat food, instant mix and recipe sauces which offer people the taste they love.”
Mother's Recipe invites the people of Mumbai to join in the 'Mumbai ka Pyaar' campaign as it rolls out in the first week of January and experience the fusion of tradition, authenticity, and the vibrant spirit of the city.
About Mother’s Recipe
Desai Foods Private limited owns the brands Mother’s Recipe, ELMAC, Spread On & Dabee. The company with a robust distribution network across the country caters to diverse formats ranging from mom & pop stores, modern trade outlets, multi-functional outlets, e-commerce, Defense and to Hotel Restaurants & Cafes (HORECA) / Food Service outlets. The company is one of the largest providers of traditional & authentic Indian taste exported to more than 45 countries in the world. The current product portfolio in India consists of Pickles, Condiments Pastes, Blended Spices, Ethnic Chutneys, Papad, Ready to Cook Spice Mixes and Instant Mixes. The company has 3 state of the art manufacturing facilities – in Pune, Kolkata & in Bharoda and is certified under ISO 9001-2008 and ISO 22000-2005. Mother’s Recipe have won various awards like the Consumer Voice Award, the Super brand Award, Product of the Year award along with ‘Two Star Export House’ status by the Ministry of Commerce and Industry, Government of India.
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