India, 2023: The 19th edition of Myntra's End of Reason Sale (EORS), one of India's largest fashion shopping extravaganza, has commenced, just in time for the wedding, party and holiday season, to captivate the millions of fashion-forward shoppers across the country. Featuring over 23 lakh products across fashion, beauty, and lifestyle from over 6000 renowned international, domestic, and D2C brands, this edition promises a heightened shopping experience on an unparalleled scale.
What should shoppers look out for?
The categories that are anticipated to garner increased attention from consumers during EORS 19 include, Men's Casual Wear, Men’s and women's Ethnic, Women's Western Wear, Beauty and Personal Care, Watches and Wearables, Winter Essentials, Accessories, Sports footwear, and Kids Wear. Several brands that are expected to witness high traction include, H&M, Nike, Adidas, MAC, Jack & Jones, Levi's, Lakme, Rare Rabbit, Puma, Boat, Wildcraft, Maybelline, OnePlus, Mango, Forever 21 and Roadster, among others.
Wedding: With the onset of the wedding season, the platform has elevated its wedding offerings, with dreamy collections from top designer brands like, Masaba, Tarun Tahiliani, Twamev and more. Top fashion trends for various occasions including haldi, sangeet, cocktail parties and bachelorettes are sure to make shoppers’ pictures gram-worthy. Some of the in-trend styles of the wedding season selection, which has ~2 lakh styles for women, include, Printed Fusion Lehengas, Pastel Lehengas, Ready to wear Sarees, Layered co-ords, etc. Shoppers can look forward to accessing a wide range of a whopping 4.5 lakh+ styles in the Indian wear category on Myntra, from brands such as Anouk, Biba, W, and designer labels like Koskii and Suta. Shoppers can also complete their wedding looks with the newly launched handbags from Victoria’s Secret, in addition to collections from brands like Aldo, Polo Ralph Lauren, and Karl Lagerfeld, among others.
Travel: As people look forward to the upcoming holiday season, they can don a stylish look not just with in-trend attires, but also with the numerous fashionable trolleys and travel accessories, including, bags & backpacks and pouches and slay in their ‘airport looks’. To cater to the rise in demand for travel gear, Myntra has scaled its luggage, travel and accessories offerings this year with 2000+ new and trendy collections from leading international, homegrown and D2C brands with premium selections from brands including, Mokabara, Tommy Hilfiger, and Delsey, among others.
Winter: For those looking to take their Winter fashion game a notch higher, the selection will have styles that are just beyond Winter essentials. For the first time, Myntra’s customers will be delighted to explore 2000+ Shawl options, coats, in addition to velvet attires with Indian designs that can also be added to the wedding ensembles. Myntra Rising STARS, the platform’s D2C proposition, has a compelling winter collection from brands including Rare Rabbit, Snitch, Powerlook, and Rustorange, among others. The home category of Myntra has over 5000 high-fashion quilts to beat the winters.
Party: For shoppers looking to explore style options for December parties, the EORS 19 promises to offer 90,000+ styles from 500+ leading brands, like Tokyo Talkies, Hersheinbox, Lulu & Sky, StyleCast, Street 9, Bonkers, Bewakoof and Powerlook, among others as part of Myntra’s FWD proposition. GenZ-led fashion trends becoming popular for the year-end parties include Sequined Dresses, Velvet Co-ords, and Satin Shirts. For those looking to decorate their homes for Christmas parties, Myntra’s home category has introduced premium decor, including different types of trees and reindeer.
EORS-19 will feature a thriving watches and wearables category, perfect for wedding season gifts. With over 20,000 products from 300+ global, domestic, and fashion brands like CK, Hugo Boss, Fossil, and Titan, the event offers diverse choices. Renowned wearable brands like OnePlus, Bose, Nothing, and Boat will also showcase their selections, providing customers with attractive deals on trendy styles. Premium collections from brands including Armani Exchange, Michael Kors, Lacoste, and Titan among others will be available for shoppers.
Talking about the 19th edition of the EORS, Neha Wali, Head of Growth and Revenue, Myntra, said, “The enduring popularity of Myntra’s End of Reason Sale continually inspires us to innovate for our customers, who eagerly look forward to elevating their style quotient with each edition of EORS. In our endeavour to provide an enriching shopping experience to India’s trend-first customers, EORS 19 will bring a top-notch selection to cater to the demands of the shoppers. With ~1 million new customers expected to visit the platform during this shopping extravaganza, the event will witness attractive offerings by brands across categories including, Indian wear, Beauty, Travel, Footwear, Party, Home and Western wear, that is sure to add delight to customers’ shopping experience.”
The differentiated shopping experience of Beauty and Personal Care products
During EORS-19 the beauty and personal care category will feature 90,000+ products from 1500+ global, domestic, and D2C brands like Lakme, MAC, Clinique, and Dyson. Myntra Beauty has expanded its offerings by over 4 times since 2020, introducing 50+ international brands including NYX, Olaplex, Peripera, and Missha. The selection is designed to cater to specific consumer needs and niche preferences while continuing to attract interest from both metropolitan and non-metropolitan areas.
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