Cochin, 11 December 2023: Kingdom of White, an illustrious premium menswear brand built on a simple yet profound philosophy – For the Love of White – announces the launch of its latest store in Cochin. The brand finds an ideal location in the city’s rich cultural heritage. The city's seamless fusion of traditional and contemporary elements mirrors the brand's ethos of delivering ageless elegance with its exclusive white collection.
Situated on the 1st floor of the Lulu Mall, this new venture not only signifies the brand's expansion but also reflects its dedication to bringing its unique vision to diverse audiences across India. The upcoming collection at Kingdom of White draws inspiration from diverse global cultures, showcasing prints and designs that celebrate storytelling through fashion. The store promises not just clothing, but an experience that transcends borders and time, reflecting the brand’s dedication to crafting pieces that are fresh and steeped in tradition.
Commenting on the new store, Vineet Haralalka, CEO, said, “Kingdom of White’s arrival in Cochin marks a significant milestone in the brand’s journey. We are excited to connect with the city's vibrant culture and look forward to becoming an integral part of its narrative. We believe our collection will resonate well with the residents of Cochin and surely become a staple part of their wardrobe.”
Kingdom of White stays true to its promise of offering luxurious apparel at accessible prices, with the collection ranging from INR 999 to INR 3,499.
About Kingdom of White
Kingdom of White, born from a profound love for the purity and elegance of white, emerged in 2021 as India's first all-white clothing brand for men. The brand is a testament to the timeless allure of white, offering a diverse range of collections, including premium linen, cotton, loungewear, Indie wear, classics, co-ord sets, and more.
The brand believes in effortless belonging—a way of life that resonates with the contemporary man. Their collections are meticulously designed to flow seamlessly through the various hats that a 21st-century man plays, offering versatile and stylish options for every occasion. The brand invites men to embrace the purity of white, not just as a colour but as a lifestyle—a canvas for personal expression, creativity, and connection.
Celebrate a world where simplicity meets sophistication with Kingdom of White, where every piece of clothing tells a story. The brand’s aim is to be a one-stop destination for all things white, appealing to those who wish to indulge in its serene simplicity.
Welcome to the Kingdom of White.
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