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Mumbai / Silliguri, December 8th, 2023: Honda Cars India (HCIL), a leading manufacturer of premium cars in India flagged off the much-anticipated 12th edition of its experiential drive series, ‘Drive to Discover’ today.
The drive will feature Honda Cars India’s premium lineup, of Honda Elevate, City e:HEV, City 5th-Gen and Amaze, and will pass through the magical landscapes of Sikkim and West Bengal.
The drive will commence from the city of Siliguri, and cover destinations like Gangtok, Pelling, and Kalimpong via the iconic town of Darjeeling and culminating on the 12th of December. This journey will provide opportunities for the participants to see Mt. Kanchenjunga in all its grandeur and immerse themselves in the region's cultural richness, ensuring an unforgettable experience.
Mr Kunal Behl, Vice President, Marketing and Sales Honda Cars India Ltd., expressed his enthusiasm on the drive stating, " We are thrilled to embark on yet another exciting edition of Drive to Discover, the 12th season holds the promise of an extraordinary journey. This drive not only showcases the breathtaking beauty of Northeast India but also highlights the capabilities of our vehicle lineup. We're particularly pleased with the overwhelming response our newly launched Honda Elevate has received from customers nationwide. We look forward to seeking new adventures on this drive with our reliable models that seamlessly blend comfort, safety, and driving pleasure.”
HCIL’s premium line-up embodies Honda’s global DNA in technology and commitment to delivering fun to drive experiences.
About Drive to Discover
The ‘Drive to Discover’ initiative is an annual drive event conceptualized and organized by Honda Cars India Ltd that exemplifies the robustness, excellence, and dependability of all Honda products. The occasion is the perfect blend of adventure and premium Honda goods. Aside from its well-known attributes of durability, dependability, and fuel efficiency, all Honda vehicles are closely connected with cutting-edge design and technology. The D2D has reignited a strong sense of community among the participants over the years and delivers premium experiences with cutting-edge technology, convenience, and sustainability. It also allows auto enthusiasts to drive around the magnificent region firsthand.
About Honda Cars India Ltd.
Honda Cars India Ltd. (HCIL), a leading manufacturer of premium cars in India, was established in December 1995 with a commitment to provide Honda’s passenger car models and technologies, to the Indian customers. HCIL’s corporate office is based in Greater Noida, UP and its state-of-the-art manufacturing facility is located at Tapukara, District. Alwar, Rajasthan.
Honda’s models are strongly associated with advanced design and technology, apart from their established qualities of durability, reliability, safety, and fuel-efficiency. The company has a strong sales and distribution network spread across the country.
Besides the new car business, Honda offers one stop solution for buying and selling pre-owned cars through its business function Honda Auto Terrace. The Honda Certified Pre-owned cars come with an assurance of quality and peace of mind that caters to the diverse and burgeoning needs of pre-owned car buyers across the country.
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