Goa, 23 November 2023: At the 54th edition of the International Film Festival of India (IFFI), this year, UNICEF and National Film Development Corporation (NFDC) have partnered to focus attention of the film industry and audiences on children’s rights. This year, the partnership draws attention on portrayal of violence against children, adolescents, and women in films.
A package of four national and international films curated by NFDC and UNICEF depict real-life issues faced by children. The films are being screened at different cinemas as part of the week-long festival in Goa.
Under the Knowledge Series in the Film Bazaar segment of the festival, well-known actors, directors and filmmakers participated in an hour-long panel discussion on depiction of violence against children and women in popular cinema and challenges of addressing the issues. Noted panelists included Additional Secretary, Ministry of Information and Broadcasting, Neerja Shekhar, Central Board of Film Certification (CBFC) Member and Actor - Vani Tripathi Tikoo, National Film Award winning actor - Shweta Basu Prasad, National Film Award winning filmmaker, writer and producer - Nalin Kumar Pandya together with Chief of Communications, Advocacy and Partnerships, UNICEF India, Zafrin Chowdhury. The session, moderated by entertainment and lifestyle editor, Puja Talwar, focused on the issue of violence experienced directly or indirectly by children and how they are depicted and perceived in popular cinema. Various dimensions of violence in films - its impact on children and society, and perspective of the industry from scripts to production and audience expectations were discussed.
The 75 Creative Minds For Tomorrow, an initiative of Shri Anurag Singh Thakur, Honorable Minister of Information and Broadcasting, supported by UNICEF at IFFI, promotes young talent to express themselves in a filmmaking challenge (48 hours) on the theme of Mission Life. The five films produced will be broadcast globally by In Shorts.
Appreciating the partnership, Hon’ble Minister, Information and Broadcasting, Shri Anurag Thakur said, " It is the endeavor of the Ministry of Information and Broadcasting to promote and preserve films that have a positive impact on society. Alongside, the government also attempts to harness the power of the youth through various creative endeavors and the 75 Creative Minds of Tomorrow (CMOT) is one such initiative that brings young cinematic talent from across the country on to one platform and gives them an opportunity to showcase their talent to the world. I am proud that in this initiative, we have had the unflinching support of UNICEF and In Shorts, both of whom have added immense value to the programme and strengthened it greatly by creating a global awareness about 75CMOT."
Zafrin Chowdhury, Chief of Communications, Advocacy and Partnerships UNICEF India said, “IFFI is an enabling platform for UNICEF to reach filmmakers, people from art and culture, critics, and audiences, broadly on children’s rights, while focusing on making violence socially unacceptable to prevent its dire impact on children and young people. Initiatives such as 75 Creative Minds challenges and supports young filmmakers as they explore their storytelling skills through their own lens with sensitivity across real-life issues.”
“UNICEF is pleased to be a cause partner of NFDC for a second year in IFFI, with a curated package of films that we expect will steer a positive discourse on recognizing child rights in popular films. We greatly appreciate the Ministry of Information & Broadcasting for its leadership in promoting and including exemplary films centered on for and about children, she said.”
The four child-centered national and international films shown in the festival are important in drawing attention to challenges faced by children and women as well as stories of courage and resilience. The films are:
Gurugram, India – October 11, 2023: Samsung announced exciting offers
Bangalore, 10th October 2023: The Nokia G42 5G (16GB+256G
Bengaluru, October 10, 2023 IN-SPACe (Indian National Space Promotion and
New Delhi, October 3, India- Philips India announces an exciting co
 (1)_1713611592.jpg)
Through this exciting initiative, the brand aims to emerge as the go-to purveyor of authentic Chinese in India
New D
Jaipur, 18 April: Students of Jaipur have recently shown their remarkable achievement in the UPSC Civil Services Examination-
· Technopark-based Lifology holds conversation on IER 2024
Thiru
Business / 20-04-2024
MasterChow taps renowned Chef Ranveer Brar as its Brand Ambassador to champion Asli ChineseSports / 20-04-2024
Aditya Mehta Foundation's para cyclists Jyoti Gaderiya & Arshad Shaik achieve top world rankings in the latest Track Para Rankings, bringing pride to India!Business / 18-04-2024
STUDENTS OF JAIPUR'S JAYSHREE PERIWAL HIGH SCHOOL BRING LAURELS TO SCHOOL IN UPSCBusiness / 18-04-2024
India Employment Report pitches for policy to promote jobsBusiness / 18-04-2024
The EMAK Festoon Silent Heroes Awards-24 Concludes at Le Méridien, KochiPelikken © Copyright 2022, All Rights Reserved
