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TACO BELL ® INDIA LAUNCHES DELIGHTFUL “CRAVE & SAVE” MENU STARTING AT RS. 69*

TACO BELL ® INDIA LAUNCHES DELIGHTFUL “CRAVE & SAVE” MENU STARTING AT RS. 69*

National, 8th November 2023: Taco Bell, the world's leading Mexican-inspired restaurant brand, has recently unveiled its all-new "Crave & Save" menu. A selection of Mexican-inspired delicious delights, the latest value-for-money menu features six delectable offerings starting at an exceptional value of Rs. 69*.

 

Boasting multiple enticing options designed to delight your taste buds, the “Crave & Save” menu provides great taste, quality, and value. Among its crunchy, cheesy, and bold offerings are three delectable vegetarian varieties, including Crispy Potato Taco, Crispy Potato Wrap, and the Cheese Quesadilla, starting at just INR 69. In addition, for non-vegetarian lovers, there are three equally mouthwatering alternatives: Crispy Chicken Taco, Crispy Chicken Wrap, and the Cheesy Chicken Quesadilla, priced at only INR 99.

 

Commenting on the introduction of the latest menu, Harneet Singh Rajpal, CEO, Burman Hospitality Private Limited, Taco Bell’s exclusive franchise partner in India, said, “At Taco Bell India, we understand that the dining landscape is changing, and consumers are seeking more than just a meal; they want an exceptional experience that is light on the wallet and heavy on the taste. Catering to this consumer conduct, we are thrilled to debut the "Crave & Save" menu, which starts at INR 69*. A true reflection of our dedication to deepening our bond with our younger Gen Z consumers, this menu provides a selection of mouthwatering meal choices at affordable prices. Given that value for money is a major factor influencing brand consideration in today's market, we are excited to welcome consumers to satiate their cravings while stocking their savings stash! We hope to bring joy and flavour to the continued celebrations of Taco Bell lovers as this offer comes at a festive time.”

 

To unveil this exciting offering, Taco Bell India will launch a captivating digital campaign featuring a 10-second product creative across its social media platforms. Available nationwide, the “Crave & Save” menu aims to make every meal a memorable experience. Head to your nearest Taco Bell® restaurant or simply order online via the Taco Bell App or food aggregators, to enjoy the savor and save experience, today!

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Taco Bell Corp., a subsidiary of Yum! Brands, Inc., is a world-famous Mexican-inspired restaurant chain serving customizable tacos, burritos, and other specialties with bold flavors, quality ingredients, breakthrough value, and best-in-class customer service to over 42 million customers weekly across the globe. Taco Bell operates over 8000 restaurants in more than 30 markets including the United States, with the expansion continuing across the globe.   

 

About Burman Hospitality Private Limited: 

Burman Hospitality Private Limited is incorporated by members of the Burman Family, the promoters of Dabur India Ltd. Burman Hospitality has brought together a team of industry specialists and is looking to rapidly grow its operations over the next few years. The Company was founded on the same principles that the Burman Family believes in for all their businesses, which is to give the Indian consumer, the best, most innovative, and value-orientated products possible. 

Leveraging decades of experience in running successful businesses, Burman Hospitality has embarked on a journey to change the restaurant industry in India by introducing innovation and new service experiences. Burman Hospitality entered into a strategic partnership with Taco Bell with a vision to establish the world’s largest Mexican-inspired food chain in India. In 2019, Burman Hospitality became the master franchisee for Taco Bell India. Burman Hospitality aims to have a pan-India presence with more than 600 outlets by 2029. 

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