Siliguri, 31st October 2023: Kingdom of White, a premium menswear brand built on a simple yet profound philosophy – For the Love of White – announces the launch of its latest store in Siliguri, the gateway to Northeast India. This marks a significant step in the brand's journey, establishing its presence in one of India's thriving commercial hubs. Siliguri's unique blend of natural beauty against the backdrop of the Himalayan foothills and a lively melting pot of cultures allows the brand to connect with a diverse customer base in the city and its surrounding regions. The colour white is much associated with peace, making it an ideal location choice as well.
Situated at the lower ground floor of the Cosmos Mall, the Siliguri store proudly showcases Kingdom of White's latest collection that draws inspiration from cultures around the world. From breezy resort wear that captures the spirit of relaxation to sophisticated classics that epitomize luxury, every piece reflects the brand’s love for the finest white apparel and the transformative power of fashion.
Commenting on the store launch, Vineet Haralalka, CEO, Kingdom of White said, “Kingdom of White is thrilled to carry its love for white to the vibrant city of Siliguri. It’s home to people from different walks of life, making it a strategic location for the brand to be in. With the launch of our store at Cosmos Mall, we are excited at the prospect of expanding our audience and offering timeless white apparel in this tranquil part of the country. It’s a fitting location because classic elegance and modern appeal are common to both the brand and the city.”
At the Siliguri store, Kingdom of White presents a wide range of options, with prices starting from INR 999 and going up to INR 3,650, catering to every style and budget.
About Kingdom of White
Kingdom of White, born from a profound love for the purity and elegance of white, emerged in 2021 as India's first all-white clothing brand for men. The brand is a testament to the timeless allure of white, offering a diverse range of collections, including premium linen, cotton, loungewear, Indie wear, classics, co-ord sets, and more.
The brand believes in effortless belonging—a way of life that resonates with the contemporary man. Their collections are meticulously designed to flow seamlessly through the various hats that a 21st-century man plays, offering versatile and stylish options for every occasion. The brand invites men to embrace the purity of white, not just as a colour but as a lifestyle—a canvas for personal expression, creativity, and connection.
Celebrate a world where simplicity meets sophistication with Kingdom of White, where every piece of clothing tells a story. The brand’s aim is to be a one-stop destination for all things white, appealing to those who wish to indulge in its serene simplicity.
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