India, Friday 27 October 2023: Today, adidas and Arsenal have launched a limited-edition range with London fashion brand and streetwear giant, Maharishi. The collection brings together London-centric streetwear and adidas performance to one of London's most iconic clubs.
Combining the best in adidas pre-match and travel wear with Maharishi's utilitarian aesthetic, Arsenal's club identity is artfully blended in to create a unique and modern uniform, which also features an adidas GORE-TEX jacket and pant giving ultimate performance for active sports and lifestyles.
The supporting campaign showcases Arsenal and Maharishi’s shared values of togetherness and community whether that’s at home, on the street or on the pitch. It features Arsenal players Declan Rice, Reiss Nelson, Emile Smith Rowe and Manuela Zinsberger.
The collection, designed in collaboration between adidas and Maharishi, displays a bespoke camouflage pattern 'DPM: Bonsai Dragon Scales' inspired by the forthcoming Lunar Year of the Dragon.
The range, which includes a pre-match jersey, anthem jacket, short and socks, as well as off pitch pieces including a hoodie, tee and pant, is designed in line with Maharishi's use of powerful mythological creatures which exist throughout their collections and is combined with Arsenal's rich heritage. The pieces are detailed with embroideries and prints celebrating the club icons of the cannon, and a new incarnation of the club mascot, Gunnersaurus.
Reiss Nelson, who appears in the promotional campaign, said, “This range is the perfect mix of Arsenal, Maharishi and adidas – it looks fresh, and as a big fan of Maharishi I’m excited for the club to be linking up with brands that are authentically part of London’s culture. I know our supporters will really like this collaboration too.”
Hardy Blechman, founder of Maharishi, said, “As an Arsenal fan, it’s an absolute honor to collaborate on this range. It combines the very best in adidas performance, with the streetwear aesthetic of Maharishi. Since 1994 we’ve taken a pacifist approach to military-grade utilitarian design, representing camouflage as a symbol of nature and art, and it is something we’re proud to apply in the design of this adidas and Arsenal collection. We can’t wait to see it on the players, and hope it is well received by supporters.”
The collection will be worn by both the men’s and women’s team from tomorrow, 28 October when Arsenal will warm up in the jersey and walk out in the jacket ahead of their Premier League game against Sheffield United at Emirates Stadium.
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