Mumbai, October 23, 2023: Disney+ Hotstar achieved a ground-breaking milestone in the world of cricket streaming by recording a peak concurrency of 4.3 crore viewers during the ICC Men’s Cricket World Cup 2023 match between India and New Zealand on Oct 22, 2023. This represents the highest peak concurrency number achieved across all formats of cricket, breaking their own recent concurrency record of 3.5 crore viewers that was created during the India Vs Pakistan match earlier in this tournament. Moreover, the epic on-ground cricket battle between India and New Zealand also crossed the earlier concurrency of 2.5 crore viewers, clocked during their clash at the ICC Men’s Cricket World Cup 2019 semi-finals.
Commenting on this, Sajith Sivanandan - Head, Disney+ Hotstar India said, "We want to thank our users who flocked to Disney+ Hotstar for the thrilling game between India vs New Zealand, and helped us reset the world record for concurrent viewers for a live streaming event. We served 4.3 crore concurrent viewers (43 Million) at its peak during the match - a historical high and easily surpassed the 3.5 crore number (35 Million) previously set for the India vs Pakistan match in the same tournament. As the ICC Men's Cricket World Cup 2023 enters its business end and as it grabs the attention of India increasingly, we will continue to strive towards bringing these memorable moments to our users' screens."
Disney+ Hotstar in collaboration with International Cricket Council (ICC), recently added MaxView – a technological innovation that allows cricket fans to watch the game in vertical mode (9X14 portrait view) for the very first time in the history of streaming Cricket worldwide.
This feature facilitates a one-handed viewing experience, aligning with the way most users consume content. MaxView is a brand new, bespoke opt-in feature. Other surrounding features, such as the Live feed tab, Scorecard tab, have also been made available in vertical mode, along with vertical ad formats.
Tune in to Disney+ Hotstar to watch the upcoming ICC Men’s Cricket World Cup 2023 LIVE and FREE on mobile. The tournament will also broadcast LIVE on Star Sports Network
About Disney+ Hotstar
Disney+ Hotstar is India’s leading streaming platform that has changed the way Indians watch their entertainment - from their favourite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV Shows and Movies in 18 languages and coverage of major global sporting events
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