Implementing Enterprise Applications critical to grow sustainably and scale across adjacencies
Bengaluru, August 02, 2023- SAP India, in collaboration with Zinnov Digital today launched new research revealing that Indian Start-ups are increasingly seeing enhanced benefits by adopting a strong digital core on cloud. Remarkably, over 80% of start-ups in the Enterprise Tech, Health Tech, Retail, and Logistics & AutoTech sectors have reported a substantial increase in revenue, underlining the significant positive impact of enterprise applications on start-up performance and success.
Titled ‘Driving the next phase of sustainable growth for Indian Start-ups in 2023 and beyond,’ the study of 115 startups also suggests that start-ups will continue to invest in enterprise technology platforms, driven by their proven ability to deliver business outcomes and ROI. Some of the key benefits of enterprise applications include top-line acceleration and control on the bottom-line, quick revenue recognition and handling complex billing based on contracts and consumption for differentiated service lines.
Announcing the findings of the survey, Sanket Deodhar, Vice President- Digital Natives and Startups, SAP India said, "Indian start-ups today require adequate tech infrastructure to help them diversifying business, scaling up operations and acquisition and retention of the right talent. Mission-critical Enterprise Resource Planning (ERP) systems on cloud are powerful enablers that provide valuable insights and direction to navigate any challenges, and accomplish their goals, including attracting investors, fair valuations and retaining a competitive edge.”
Key findings from the report:
Best-run start-ups run on a modern digital core
Enterprise tech on the cloud is the future enabler
Addressing Challenges, Indian startups stay resilient
Commenting on the study, Sidhant Rastogi, Managing Partner at Zinnov Management Consulting, said, "In 2022, Indian start-ups faced significant challenges due to market headwinds and reduced valuations. As we enter 2023, we remain optimistic that investment in the right technology and organizational augmentation can help start-ups navigate the economic slowdown caused by the recession and other macroeconomic factors. By doing so, they can ramp up valuations and revenue and achieve sustained growth."
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