The new-age self-drive car-rental rides the wave of minimal dialogue and short-form video content to reach out to diverse linguistic groups
India, 21st July,2023: IndusGo, one of the leading technologically advanced self-drive car rental companies in India, has launched its newInstagram campaign called #DriveItYourself which aims at encouraging its customers to go Driverless and take the front seat. Conceptualized around the brand’s philosophy of ‘Rent it. Drive it.’, the app enabled service has launched a series of engaging short-form vertical video content for its Instagram audience.
Aiming to dispel the prevailing notions associated with renting a car such as chauffeur intrusion, complex documentation, large security deposits amongst others, IndusGo makes a case for why its customers should ‘Take the Front Seat’ while opting for car rental services. What makes this campaign unique is the minimal use of dialogues, which helps in catering to diverse linguistic groups across India, from Telugu to Tamil to Malayalam, and soon Kannada. These engaging reels brilliantly capture the transformative power of exceptional car rental experiences when companies go above and beyond to fulfill their promises, alongside highlighting the empowering nature of a self-drive as one takes the front seat.
The playful “Drive it yourself” campaign is, in fact, a brief insight into what IndusGo prioritizes in its services: allowing its customers to experience a flexible and seamless journey by delivering exactly what it promises. The 15-20 seconds short-format videos on the company’s Instagram handle highlight how one gets to be comfortable in the company of fellow travelers, family members, and friends when they are the ones driving the car. It gives a peek into IndusGo’s services which allow customers to enjoy privacy, safety, and flexibility through a seamless tech-enabled approach.
“Creating the “Drive it Yourself” campaign allowed us to bring forth the promises we make to our customers,” said Afdhel AW, Founder, IndusGo. “IndusGo guarantees a customer-friendly system that facilitates a hassle-free journey. It is paramount that we keep working towards delivering the best experiences to our clients while adhering to our business ethics. We also ensure zero down payment, good-quality cars, free insurance, safety of the drivers and complimentary maintenance services to make their experience memorable.”
IndusGo is a well-trusted self-drive car rental service based in Kochi, Kerala, with its services spread across Kerala and the cities of Chennai, Hyderabad, and soon even Bengaluru. The brand is a subsidiary of Indus Motors, a top Maruti dealership in South India, and relies on a strong interplay of technology and innovation.
The campaign is currently live on IndusGo’s Instagram page and is generating an overwhelming response and engagement from its audience.
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