~ India’s biggest matrimony service tugs at the heartstrings with a Father’s Day film by Wondrlab that celebrates the beautiful father-daughter bond ~
Mumbai, June 17th, 2023: Bharat Matrimony, India’s biggest matrimony service, kickstarts the Father’s Day celebration with an ad apologising to all fathers and beautifully portraying the father-daughter bond.
The ad is Inspired from the insight that while fathers want their daughters to marry, they find it hard to see their little girls go away. It documents shots of emotionally overwhelmed fathers during ‘bidaai’, a ritual where brides prepare to move in with their new family after bidding their parents a bittersweet farewell. While some fathers put on a brave face to hide their tears, others are shown wearing a proud, teary-eyed smile. The video ends with an ‘apology’ from BharatMatrimony for finding daughters their perfect partners and, thus, being responsible for this bitter-sweet separation.
Arjun Bhatia, Chief Marketing Officer, Matrimony.com, said, “For fathers, marriage is a mixed bag of emotions. Often perceived as a pillar of support and strength, we wanted to reveal the more vulnerable and humane side of fathers in our message this Father’s Day. So while we are thrilled to help couples find each other and make countless parents happy, we also feel bad about making fathers cry as their daughters leave home to make their own. So, this Father’s Day, we just want to say, ‘sorry, for all tears and you’re welcome for all the joys.”
Elaborating on the idea, Amit Akali, Co-founder and CCO of WYP Wondrlab, said “At Wondrlab, we always want to create work steeped in human emotion. As India’s No. 1 matrimony service, we believe BharatMatrimony is the only brand who can truly take this stance.” Adding to this Gauri Gokarn, Content Director at WYP Wondrlab, shared, “We love the idea of a big brand who is responsible for many happy weddings, saying a heartfelt “sorry” to fathers for simply doing its job well. Because as much as we may like to think of them as tears of joy, weddings are the one time when we see the fragile side of our heroes.”
Gurugram, India – October 11, 2023: Samsung announced exciting offers
Bangalore, 10th October 2023: The Nokia G42 5G (16GB+256G
Bengaluru, October 10, 2023 IN-SPACe (Indian National Space Promotion and
New Delhi, October 3, India- Philips India announces an exciting co
 (1)_1713611592.jpg)
Through this exciting initiative, the brand aims to emerge as the go-to purveyor of authentic Chinese in India
New D
Jaipur, 18 April: Students of Jaipur have recently shown their remarkable achievement in the UPSC Civil Services Examination-
· Technopark-based Lifology holds conversation on IER 2024
Thiru
Business / 20-04-2024
MasterChow taps renowned Chef Ranveer Brar as its Brand Ambassador to champion Asli ChineseSports / 20-04-2024
Aditya Mehta Foundation's para cyclists Jyoti Gaderiya & Arshad Shaik achieve top world rankings in the latest Track Para Rankings, bringing pride to India!Business / 18-04-2024
STUDENTS OF JAIPUR'S JAYSHREE PERIWAL HIGH SCHOOL BRING LAURELS TO SCHOOL IN UPSCBusiness / 18-04-2024
India Employment Report pitches for policy to promote jobsBusiness / 18-04-2024
The EMAK Festoon Silent Heroes Awards-24 Concludes at Le Méridien, KochiPelikken © Copyright 2022, All Rights Reserved
