Thiruvananthapuram, June 01: Chief Minister Shri Pinarayi Vijayan has released the new logo of Kerala IT having its typeface in the Malayalam lettering style, underlining the importance of the vernacular in technology and positioning it as the flag-bearer for all IT marketing activities of the state.
The new logo unveiled amidst all high-ranking officials within the Kerala IT ecosystem by Shri. Vijayan is part of Kerala IT’s ambitious rebranding initiative that embraces changes in technology and the new direction in which it is headed.
The IT part of the logo is meant to depict people. Thereby, putting people alongside technology; because Kerala IT believes people should come first. Whether it is the citizen or the entrepreneur or student, investor, or government itself.
There are two colours blended within the Kerala IT logo, Green synonymous to Kerala being a Green State and Blue being a dominant colour for Technology. Therefore, the logo blends both, indicating that the state and technology go alongside with its people at the forefront said Dr. Rathan U Kelkar, Secretary (Electronics & IT), Government of Kerala.
Since its inception, Kerala IT has been creating and nurturing institutions that help entrepreneurs, academia, and citizens to realise their dreams and requirements related to information technology. Kerala IT has been working towards “Empowering the Future”. With this rebranding, it will continue to do the same with a sharper vision, as technology changes the way the world lives and works more swiftly, he added.
By bringing together institutions and related initiatives in the IT domain, Kerala IT aims to attract investments, create infrastructure, enable startups, ensure skilling, deliver e-governance and conceive policy said Col Sanjeev Nair (Retd), CEO of Technopark.
The refreshed Kerala IT brand will further establish Kerala as a global destination for IT/ITes related services while benefiting all other institutions within the Kerala IT ecosystem as well said Shri Manjit Cherian, Chief Marketing Officer - Kerala IT Parks.
Besides Mr Kelkar, Col Sanjeev Nair and Mr Cherian, the others who attended the function at the Chief minister’s chamber yesterday included Kerala IT Mission Director Anu Kumari, Kerala Startup Mission CEO Anoop Ambika, C-DIT Director Jayaraj G, ICT Academy Kerala CEO Mr Santhosh C Kurup, K Space CEO Mr G Levin, KSITL Managing Director Dr Santhosh Babu and Additional Secretary (E & T Department) Mr Rajesh Kumar M.
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