Celebrating the layers of time in couture, art, music, and cuisine, Chivas Alchemy was an eclectic chemistry of auras and genres
Mumbai, May 08, 2023: Chivas Glassware Alchemy, a mesmerizing symphony that evokes the blend’s rich craftsmanship and creativity with luxury aficionados, recognized the chemistry of time in its fourth edition. The spectacular visual depiction of this journey of heritage and a new age was brought alive through a modern ‘Kaleidoscope of Time’. Joining hands with 18 illustrious connoisseurs from couture, art, music, and food fraternities, Chivas Alchemy showcased their signature works that brought two eras together in the world of luxury.
Co-curated by Sunil Sethi, Founder, Sunil Sethi Design Alliance, and ace designer Ashish Soni, Chivas Alchemy was an extravagant evening where connoisseurs slipped back and forth through the layers of time in luxury, as they uncovered the layers of fashion, art, music, and cuisine.
Presenting the collage of creations with couture, Chivas Alchemy showcased over 25 signature styles of 9 eminent designers that have defined fashion through the years. While the fresh fits of today were curated by new-age experimental powerhouses BLONI, ANVITA SHARMA, DHRUV KAPOOR, and HUEMN, the couture line that redefined the vocabulary of the designn was showcased by distinguished designers NAMRATA JOSHIPURA, SHANTANU & NIKHIL, FALGUNI SHANE PEACOCK, RAJESH PRATAP SINGH, AND JJ VALAYA. Their ensembles were a testament to the time and embodied the word luxury and richness of India's fashion scene.
Art aficionados were treated to a delightful canvas of memories between the heritage and the new age. Masterpieces of artists VIBHA GALHOTRA AND VIRAJ KHANNA were displayed in myriad forms such as digital, paintings, sculptures, and 3D installations. Internationally acclaimed artist who has made waves through her shows globally, Vibha Galhotra showcased heritage hand-sewn ghungroos—metal ankle bells used as feminine accessories in Indian culture—in her intricately crafted sculptures and installations. On the other hand, intriguing artist Viraj Khanna, son of leading couturier Anamika Khanna, presented a reflection of his personal experiences by exploring the complexities of human nature through textile art, encouraging viewers to think about their lives, ideologies, and behaviors.
A live musical extravaganza strung together a blend of emotions – the nostalgia of the past and beats of the future, commenced by AJAY BIJLI, Founder of PVR Cinemas, leading his band Random Order, and world-renowned Ukrainian DJ from Dubai, DJ MASHA. Bijlee’s Random Order showcased music reminiscent of the golden days, from lyricism to musicality, drawing inspiration from an era gone by. DJ Masha, known for her diverse style, provided twisty, bizarre, and unpredictable club music with its unique charm.
The culinary affaire was a palette of passions celebrating the two worlds through creative food expressions of memory, ingredients, and technique, by innovative F&B brands in the country and internationally acclaimed bar and mixologist. While the concept of memory evoked nostalgia, technique deployed unconventional gastronomical craft, and ingredients were those that have stood tall across generations. Chef Eric Sifu of KOKO, a quintessential Asian fine dine set in bustling midtown brought modern pan-Asian fare, and Chef Niyati Rao of Mumbai’s famous ingredient-first restaurant, EKAA served interpreted cuisine inspired by ingredients, people, and cultures. For an elevated bar experience, mixologist extraordinaire, GIOVANNI DEPERGOLA AKA Mr. G (Co-founder of Liquid Alembic, Dubai) and world-famous bar SALMON GURU came in from Dubai, concocted exotic and sophisticated cocktails with balanced blends.
Speaking on the occasion, Mr. Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India said, “Chivas Alchemy is an extraordinary embodiment of craftsmanship & luxury, much like its timeless blend. This year’s edition was a celebration of the seamless alchemy in time between heritage and modernity, in collaboration with 18 maestros of couture, art, music, and cuisine. Through this kaleidoscopic experience, we aim to inspire our consumers to embrace the timeless richness of the legacy as well as the possibilities of the new age, unlike ever before.”
Sunil Sethi, Founder, Sunil Sethi Design Alliance, and co-curator said, “This year, with Chivas Alchemy, we wanted to celebrate the complexity of time in luxury. We created an exquisite convergence of art, design, and luxury, and it was fascinating to see how each of the 18 alchemists brought their splendid style of creativity to the table, making this an unparalleled experience. I am honoured to bring the brand’s vision to life and showcase a curation inspired by heritage and new-age eras of luxury.”
“Chivas Alchemy was a magnificent celebration of craftsmanship and substance, and it was inspiring to see 18 alchemists come together to display their unique perspectives that flit everyone back and forth in time. Through a melange of genres, Chivas Alchemy delivered a swirl of nostalgia, and it has been my pleasure to curate an experience that seamlessly blends art, couture, cuisine and music for those who appreciate the finer nuances of luxury”, said designer Ashish Soni, co-curator of Chivas Alchemy.
Chivas Alchemy was an unforgettable chemistry of connections and time that uncovered the essence of luxury, art, and sophistication in an incredible melange. The high octane evening saw connoisseurs of fine living, design mavens, industry tycoons, and celebrities from tinsel town soaking in the experience.
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