6th May 2023, New Delhi - Marking its 5th anniversary in India, realme, India’s leading, and most trusted technology brand, today showcased the camera of their upcoming smartphone 11 Pro series that comes with an outstanding 200MP OIS camera featuring 4X In-sensor zoom technology and lossless zoom: an industry first in its price segment. The announcement comes on the occasion of the completion of five glorious years in India and solidifies the organization’s commitment to democratizing cutting-edge technology and design for all users.
Looking ahead, realme aims to sell 20 million smartphones, including 7 million 5G-enabled products, and reach 50,000 distribution stores in 2023. The company plans to open 200 new service centers across 532 cities, bringing the total to 727 service centers in 2023 to provide best-in-class aftercare service. Also lined up for 2023 - realme plans to invest in bringing out more cutting-edge features across its smartphone series while also localizing its product portfolio even further. realme continues to grow as a reliable brand in India that specializes in providing high-quality products with excellent design and exemplary performance for customers.
Over the past five years, realme has expanded its user base to over 160 million worldwide, of which 70 million are in India alone. In the past five years, realme has been at the forefront of introducing many industry-first technologies. These include, among others, the world's first 64MP camera, the cutting-edge MediaTek Dimensity 800U chipset featured in our exquisite realme X7 5G, the advanced MediaTek Dimensity 810 5G processor showcased in our exceptional realme 8s 5G, world's first 64MP quad-camera phone, Starry Time-lapse Video and Tilt-shift Time-lapse Video in the realme 8 Pro, MediaTek Dimensity 920 5G processor embodied in our remarkable realme 9 Pro+ 5G, and the first 5G smartphone in India.
Already in 2023, Quantic India has recognized realme for its commitment to technological excellence and sustainability with the Sustainability through Technology Award. Similarly, ET Retail has also recognized realme as the Mobile Handsets & Accessories Retailer for 2023. realme 9 Pro+ was awarded ‘Best Camera Phone of 2022 – Mainstream’ at the Indian Gadget Awards, and finally realme also bagged Best Affordable Tablet of the Year at Gadgets Now Awards 2023 to name a few.
India was the first country from where realme started its journey. Today, realme looks back with both pride and gratitude at the people, fans, and all supporters who helped make it a successful brand in India in such a short time, and consequently helped the country emerge as its #1 market worldwide.
realme owes its success to its customers and has emerged as one of the most sought-after smartphone brands in the country. With a strong commitment to democratizing cutting-edge technology and design, realme is proud to celebrate its 5th anniversary and looks forward to continued success in the future.
About realme:
realme is a technology brand that specializes in providing technology products with a comprehensive superior experience for global users. The brand was officially established on May 4th, 2018 by its founder Sky Li and Madhav Sheth in India, together with a young and strong team that has rich experience in the smartphone industry. Committed to creating a smart, connected, and trendy lifestyle for the youth, we democratize cutting-edge technology to provide the best technology products in each price segment.
As per IDC Q2 2022 report, realme climbed to the second slot for a second time, with a strong YoY growth of 24% (highest among top five brands) in 2022. It cemented its second position in the online channel with 23% share with affordable model offerings in the C-series.
realme has introduced a new marketing strategy consisting of cultivating marketing, eCommerce, and simply better strategy. With cultivating marketing strategy, realme is building local teams to use their experience to make engagement more local to the users, In eCommerce, realme is closely working with existing online partners and will be exploring more opportunities with leading eCommerce platforms to expand the reach across regions; In addition, the Simply better strategy will continue to explore the future of tech and design with GT series, and number series will focus on advanced tech innovation, making it more accessible to our consumers.
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