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India, 4th May, 2023: Up to one million smokers will be encouraged to swap cigarettes for "vapes", with pregnant women offered financial incentives to make the change in what will be a world first, the British government said on Tuesday. Under the scheme, almost one in five smokers will be given a vape - an e-cigarette - starter kit along with support to help quit smoking, the Department of Health (DoH) said. Pregnant women will also be offered vouchers to help them kick the habit as part of the government's target of reducing the number of smokers to 5% or less of the population from 13% now.
"Up to two out of three lifelong smokers will die from smoking. Cigarettes are the only product on sale which will kill you if used correctly," Health Minister Neil O’Brien will say in a speech later on Tuesday, the government said. "We will offer a million smokers new help to quit. We will be funding a new national ‘swap to stop’ scheme – the first of its kind in the world."
Although worldwide average smoking rates are higher than in Britain, tobacco is still the highest preventable cause of death and illness in the country, the DoH said. The government spent 68 million pounds ($84.52 million) in 2021-22 on local authority measures to get people to stop smoking, leading to 100,000 smokers quitting, and easing the strain on Britain's overwhelmed National Health Service.
Vaping, however, has its critics and health officials have warned its popularity among children is exposing them to chemicals whose long-term effects are unclear. Health service figures show 9% of 11 to 15-year-olds in Britain had used e-cigarettes in 2021, up from 6% three years before. The government said it would set up an enforcement squad backed by 3 million pounds in funding to prevent the illegal sale of vapes to under 18s.
While countries are moving towards implementation of progressive and transformative regulations around harm reduction, the move by Britain Government is a tectonic shift in public health measures. It is a reminder and example for other countries to emulate and develop policies which are backed by science and do not necessarily go with moralistic standards.
For a country like India, which continues to be the second largest tobacco consuming population in India, the healthcare expenditure and burden amount to a loss of productivity and weigh on the country’s budgets. By putting a blanket ban on Electronic Nicotine Delivery Systems (ENDS), policymakers have denied adult Indian smokers the option to switch to better alternatives. One of the leading emerging economies, India has the opportunity to lead by example by adopting scientifically approved safer alternatives. Realizing the vast benefits, many countries such as UK, US, Japan and even emerging economies like Thailand and Uruguay are exploring progressive regulations to legalize e-cigarettes to help adult smokers quit real cigarettes.
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