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~Launches PS II limited edition bottles in five states of South India ~
CHENNAI: Bisleri and Lyca Production strengthen their partnership with the sequel of the phenomenal Chola dynasty film, Ponniyin Selvan: II. The association will see limited-edition bottles featuring the key characters from the film played by Vikram, Aishwarya Rai, Trisha, Karthi, and Jeyam Ravi. The five-series collectible bottle will be available in five states of South India, such as Karnataka, Tamil Nadu, Kerala, Andhra Pradesh and Telangana, which will connect with moviegoers and build brand love.
The phenomenal success of Bisleri’s first association with Ponniyin Selvan created a lot of excitement among consumers. It is expected that the subsequent association with Ponniyin Selvan: II will create the same magic and strengthen brand love.
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