~An innovative, sustainable, and ultra-modern collection for the women of today~
Mumbai, 10th March 2023: India’s leading salon chain and the pioneer of the beauty industry for 40 years, Lakmé Salon has launched the ravishing hair and makeup collection – BENEATH - in collaboration with ace designer Vaishali S, for the latest edition of Lakmé Fashion Week X FDCI in partnership with FDCI. The event was held at the Jio World Gardens, Bandra Kurla Complex.
A continuation of Vaishali’s signature style, the collection showcases the wearable art, meticulously recreating elements of nature through textures, fabrics and unconventional silhouettes, while keeping in touch with the heritage weaving traditions of India. The hair and makeup were designed and curated to not only complement the designer’s vision but also as an extension of this marvellous collection. The looks designed by the experts at Lakmé Salon draw inspiration from various elements from the ocean - Conch, Coral, Kelp, Octopus and Wave.
A haircut and colour collection inspired by the BENEATH show, will be available at 470+ Lakmé Salons across the country over a span of three weeks.
With National Gold Medalist, Swimmer, Richa Mishra as the showstopper, the jaw-dropping collection inspired from the Ocean and Nature, impressed the audience of media, influencers, buyers and partners alike.
Pushkaraj Shenai, CEO & Wholetime Director, Lakmé Lever, said, “For 23 years in a row, Lakmé Salon has been in the business of beautifying the country by making fashion from the runways of Lakmé Fashion Week accessible to our consumers. As part of our larger endeavour to Beautify the Future, we at Lakmé Salon have sustainably created the outstanding ‘BENEATH’ collection. Bringing sustainability to the forefront, each look in the BENEATH collection has been carefully designed by National Creative Directors and the Backstage Heroes at Lakmé Salon & Academy to bring alive Vaishali S’ wearable art designs. When it comes to sustainability, we at Lakmé Salon believe in walking the talk and have used real hair, recycled hair extensions along with eco-friendly colours derived from Ayurvedic ingredients to create the looks. The cut and colour collection were designed as an extension of Vaishali S’ trailblazing designs. Vaishali S’ passion for sustainability and her signature style, made her the perfect partner to launch this collection. We look forward to bringing these looks to our consumers to sport in their everyday lives.”
Ace Designer Vaishali S added, “I have always followed my own instincts when it comes to my work, which has enabled me to carve my own niche in the industry. Showcasing 3 consecutive years at Paris Haute Couture Week has been a scary but very rewarding leap of fate but I am glad to say that this eventually propelled the brand to another level and made me discover other levels of creativity and workmanship. This collection depicts my discovery of the underwater world and also myself by diving into the unknown. The looks curated and designed by the team at Lakmé Salon aligned with my vision for the collection and became an extension of each outfit. Watching the Lakmé Salon team bring alive the looks with the hair and makeup and accentuated the final designs. I look forward to seeing the salon consumers experimenting with and sporting these looks,”
Pooja Singh, National Creative Director, Hair, Lakmé Salon, said, “Lakmé Salon has created 5 looks, as a tribute to the underwater elements like the Wave, Octopus, Conch, Coral and Kelp. The hair was designed to be an extension of Vaishali’s designs. Staying true to our brand’s goal, we have mindfully steered away from plastic accessories and used natural hair to recreate the various elements from nature. The team of Lakmé Salon Backstage Experts have integrated minute details like picking the exact colours of the elements, playing with textures and even using gravity defying techniques to enhance the beauty of the final look. These hairstyles can easily be replicated in our salons by our experts for our customers.”
Inspired by the Ocean WAVE the hair colour includes different shades of blue on a layered bob that enhances the colour. The whole look is styled with beach waves that makes the cut and colour even more dramatic.
The OCTOPUS look has been created for long lustrous Indian hair. The colour palette includes shades from the burgundy colour family created by using the free hand balayage colour technique whereas the haircut is a long plunge that frames the face and brings out the natural softness in the hair.
Inspired from the KELP, the hair colour exhibits different hues of copper. The haircut, called Shredded is created keeping in mind the free flowing yet rooted nature of the Kelp.
The haircut inspired by the CONCH is a long plunge that frames the natural features and the colour palette includes shades of the mushroom blonde, gold and light browns.
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