Kochi, March 6, 2023: Kotak Mahindra Bank Limited (“KMBL”/“Kotak”) today announced Kotak White Credit Card’s tie-up as Presenting Sponsor for The Backstreet Boys: DNA World Tour in India.
Under this partnership, all Kotak Credit Card holders will get an exclusive 48 hour access to the pre-sale of concert tickets from 12 PM on 6th March. General sale of tickets opens at 4 PM on 8th March.
Over and above the exclusive access, Kotak White and White Reserve Credit card customers shall also enjoy a 25% off, up to a maximum of Rs 7500, on the concert tickets. Given the expected high demand, this benefit shall be offered on a first come-first serve basis.
Elizabeth Venkatraman, Joint President – Marketing & Alliances, Kotak Mahindra Bank Ltd. said, "At Kotak, we observed that there is an overall increase in interest in the music genre among our customers. Hence, we responded to this trend by actively associating ourselves with musical events, and offering unique experiences to our valued customers. We are excited about Backstreet Boys' DNA India Tour and the band's long-awaited return to India after 13 years. We are happy to curate exclusive benefits for our credit card holders, and we hope that they avail the benefits and enjoy this event to the fullest."
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