FRESH DAIRY REVAMPS 1-YOGHURT-A-DAY CAMPAIGN TO PROMOTE A HEALTHIER LIFESTYLE AMONG FAMILIES

01-03-2023

Fresh Dairy has revamped the ‘1-Yoghurt-A-Day’ campaign with an aim of encouraging more families in Uganda to consume Yoghurt as an important step towards meeting their daily dairy content requirement. The campaign will also seek to encourage families to consume yoghurt as a healthy and nutritious snack.

Dr Kitaka Sabrina, a senior pediatrician noted that the health and nutrition benefits of consuming 1-Yoghurt-A-Day include:

CALCIUM: Yoghurt contains calcium which is the main mineral in our bodies. Calcium is beneficial for increasing bone mass in children as well as preventing fractures in adults. This is particularly important for postmenopausal women, who have decreased bone turnover as a consequence of hormonal changes accompanying menopause.
Calcium also increases the body’s breakdown of fat and helps preserve one’s metabolism, which in turn helps with weight management. A well-managed weight in turn reduces the risk of Type 2 Diabetes.
PROTEIN: Yogurt contains protein which contributes to both the maintenance and growth of muscle mass and normal bones. Proteins cannot be stored in the body which means they need to be part of our daily diets;
VITAMIN D: Yoghurt also contains Vitamin D which helps reduce the risk of osteoporosis, which is a medical condition in which the bones become brittle and fragile from loss of bone tissue;
VITAMIN B2 and B12: Yoghurt contains Vitamin B2 and B12 which both contribute to normal energy-yielding metabolism, while B2 vitamin also helps maintain normal vision;
POTASSIUM: Yoghurt contains Potassium which helps reduce the blood-pressure;
Yoghurt can also protect against gastrointestinal infections by suppressing the growth of pathogens that cause intestinal disturbances such as diarrhoea which often comes as a result of infection or over-use of antibiotics.

While announcing the revamped1-Yoghurt-A-Day campaign, Vincent Omoth, Marketing Manager of Fresh Dairy said, ‘One of our key priority areas is Health and Nutrition. We realize that Yoghurt being one of the products we produce is a signature of a healthy diet and lifestyle not only for children but adults too. Together with Dr Kitaka Sabrina whose expertise is Pediatrics and Child health, we are driving awareness and disseminating information on the benefits of yoghurt and its contribution towards a healthy lifestyle. It is important to expose children to healthy foods such as yoghurt, fruit and vegetables so that they learn to like them when they are still young and hence build a healthy generation by encouraging better dietary habits later in life.

Dr Kitaka Sabrina explained that studies have shown that Yoghurt is a nutrient dense food that promotes good metabolic and overall health for both children and adults.

The Harvard School of Public Health examined data from more than 100,000 subjects in three separate long-term studies and found participants who ate one serving of yoghurt per day had an 18 percent lower risk of type 2 diabetes.

A study conducted by researchers at the Boston University School of Medicine reveals that women who have 5 or more servings of yoghurt a week (5 cups) reduce their risk of high blood pressure by as much as 20%.
www.yoghurtinnutrition.com

Omoth noted that Fresh Dairy currently produces five flavours of flavoured Yoghurt namely: Strawberry, Mixed berries, Vanilla, Mango and Plain with 6 SKU’s including cups: 450g, 250g, 150g, 100g and Pouch 400g and the new 200g. “Fresh Dairy yoghurt is popular for being thick, creamy with a natural taste of Yoghurt.”

Omoth concluded by noting Fresh Dairy flavoured yoghurt is readily available countrywide in Shops, Duukas, Supermarkets and Kiosks.

Previous News

Tide to increase India headcount to over 400 in 2021

Switch to solar, will be cost-effective: Gadkari to MSMEs

Latest News
Highlights

Telecom 11-10-2023

Samsung Announces Exciting Cashback and Affordability Offers on Galaxy A Series Smartphones for Festive Season

Gurugram, India – October 11, 2023: Samsung announced exciting offers

Tech-trends 11-10-2023

HMD Nokia G42 5G (16GB+256GB) Variant Launched: With Snapdragon 480 Plus 5G Chipset Powers & Stylish Colours

Bangalore, 10th October 2023: The Nokia G42 5G (16GB+256G

Travel 11-10-2023

IN-SPACe unveils Decadal Vision & Strategy for Indian Space Economy

Bengaluru, October 10, 2023 IN-SPACe (Indian National Space Promotion and

Business 09-10-2023

Philips OneBlade Partners with College Rivals for an Epic Gaming Journey Enabling Gen Z to ‘Move Fearlessly’

New Delhi, October 3, India- Philips India announces an exciting co

Tech-trends 11-10-2023

HMD Nokia G42 5G (16GB+256GB) Variant Launched: With Snapdragon 480 Plus 5G Chipset Powers & Stylish Colours

Travel 11-10-2023

IN-SPACe unveils Decadal Vision & Strategy for Indian Space Economy

Business 09-10-2023

Philips OneBlade Partners with College Rivals for an Epic Gaming Journey Enabling Gen Z to ‘Move Fearlessly’

Rest-of-India 09-10-2023

Indian Space Conclave 2023 to unite Global Leaders to Shape the Future of Space

Business 03-10-2023

Nokia 2660 gets UPI Scan & Pay Feature, including the existing users

Business 12-08-2023

TECNO Showcases its Signature Series at the World of TECNOlogy

Living-in-India 11-08-2023

Tagbin Unveils ‘Meri Maati Mera Desh’ Web Platform in Commemoration of India's 76th Independence Day

Tech-trends 11-08-2023

Protectt.ai Unveils New Version of AppProtectt - Mobile App RunTime Security Platform (XDR), Extended Threat Detection & Response to Safeguard Sensitive Mobile Apps

SocialMedia 11-08-2023

ABP Network breaks the internet, zooms past 100 million subscribers on YouTube

Business 11-08-2023

Samsung Announces Early Deliveries of Galaxy Z Flip5, Z Fold5 for Pre-booked Customers

Industries 07-08-2023

Samsung Launches Fifth Generation of Galaxy Foldables, Watch6 Series and Tab S9 Series, Pre-book Now for Exciting Offers