India, February 28, 2023: As virtual selling and sales technology become essential to business growth, LinkedIn, the world's largest online professional network, has announced a new ‘Relationship Explorer’ feature within the leading deep sales platform, Sales Navigator. This feature aims to help B2B sellers uncover allies, find warm paths in, and build relationships with multiple buyers based on insights that are otherwise hidden, to effectively grow their business.
Indian sellers identify incomplete data (46%) and inaccurate CRM data (38%) as their biggest data challenges today. Additionally, 84% of them say they have seen a deal lost or delayed in the past year by a decision maker changing roles as per LinkedIn data. Amid these challenges, LinkedIn Sales Navigator is proving critical for organizations seeking deeper relationship intelligence. According to LinkedIn data, Indian sellers using the deep sales platform have achieved a 256% increase in director level plus connections compared to non-users.
Abhai Singh, Head of Sales Solution, India at LinkedIn said, “We are witnessing a shift in how, when, and why buyers want to be engaged and that’s pushing organizations to evolve how they approach selling. B2B sellers must move away from ‘spam cannon’ techniques and reach out to targets with a more personalized approach. With Relationship Explorer, sellers can discover the right contacts at a target account, leverage powerful insights to take immediate action, and save time prospecting, cross-selling, and upselling – all of which will help them sell deeper, faster, and better.”
With Relationship Explorer, B2B sellers can:
Other unique features within Sales Navigator include:
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