With the aim to create something exceptional, the one-of-a-kind festive pack created in association with Lekha Shastry, an Art&Found curated artist, highlights the six unique Chandon domaines across the world re-enforcing Chandon’s collaborative, bold and adventurous spirit
India, February 28, 2023: Chandon India, pioneers in the premium sparkling wine segment, partners with an Art&Found curated artist, Lekha Shastry, to interpret the ‘World of Possibilities’ through an all-new limited-edition festive pack. With the aim to celebrate and honour the brand’s trailblazing spirit that is always on a quest to open a world of possibilities, the gift pack features six Chandon domaines from across the world.
The world leader in luxury, LVMH has since its founding in 1987, deployed a business model marked by creative momentum and a constant quest for excellence. Following the same ethos, the Chandon journey of discovery that began in Argentina in 1959 unfolded to California, Brazil, Australia, China and India soon after. From the outset, Chandon was about taking risks while cherishing their roots, about tasting a place in a glass. Inspired by the journey as well as the brand’s rich heritage, Lekha’s design draws on the collaborative network, emulating the ever-curious outlook that unites diverse lands and people who come together for one purpose. United by a global community of artists and supported by art lovers globally, Art&Found is on a mission to Make Art Accessible and Chandon shares the same endeavour.
Available exclusively in India, the special edition pack will be sold along with a Chandon flute, making it a perfect gifting item. Distinctive elements and forms inspired by each domaine create small pockets of a dreamy landscapes juxtaposed against the world map. A timeline of the Chandon journey is showcased against the illustration of each country and using shadow & paper cutwork, dots sprinkled on the map in gold & silver foil represent an element of celebration.
Commenting on the new launch, Ipsita Das, Managing Director, at Moët Hennessy India said “We are thrilled to invite consumers to Chandon’s world of possibilities through our newest limited edition pack. Chandon is the sparkling wine that adds the ‘spark’ to every joyous moment. For years we have celebrated a collaborative spirit, one that connects all six Chandon domaines and brings them together as one and this pack is an ode to exactly that. We are excited about inspiring newer consumers into our brand world. Chandon’s mission of giving & marking joy has never been more relevant. It has never been more important to be mindful of the transient pleasures that elevates human experiences.”
The Chandon Limited Edition Gift Pack is a special creation combining the emblematic design of the brand while showcasing the rich legacy and collaborative spirit between the Chandon domaines across the world. Depicted through the eyes of Art&Found artist, Lekha Shastry, the pack priced at INR 2500 will be available in select retail outlets in cities such as Mumbai, Gurgaon, Bangalore, Pune, Goa, Lucknow, Chandigarh for a limited period.
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