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Hyderabad, Feb. 28: With its unparalleled natural beauty, picturesque destinations, excellent accommodation & banquet facilities and connectivity, Kerala has the potential to be developed as a wedding destination. The recent trend shows that, a considerable number of destination weddings are happening across Kerala. Be it the serene backwaters fringed by swaying palm trees, pristine beaches where foamy waves create a calming symphony, or the mystic hill stations with sprawling tea plantations, this state is the ideal place to embark on a new beginning.
Buoyed by a clutch of global awards and accolades, Kerala Tourism will unleash a raft of new projects and events that will turn the state into an all-season destination and make the stay of new-age travellers a relaxing, rejuvenating and learning experience by unfolding before them the captivating charm of rural hinterland and lesser-known places.
For Kerala Tourism, 2022 was a year of remarkable achievements and inspiring global and national honours.
TIME magazine featured Kerala as one of the ‘50 Extraordinary Destinations to explore in 2022’. Conde Nast Traveller recognized Kerala’s ‘Aymanam village’ as one among 30 best places to visit in 2022, the state was chosen by Travel & Leisure magazine for the ‘Global Vision Award’. The state was also voted as the ‘Best Wedding Destination’ by readers of Travel Plus Leisure.
Commenting on the marketing campaigns, Tourism Minister Shri P A Mohamed Riyas said, the focus will no longer be confined to beaches, backwaters and hill stations. “We now want to transform the whole of Kerala into an interconnected tourist haven, where visitors get plenty of choices and diverse experiences. All this will make a trip to Kerala, a wholesome experience for visitors looking for diverse experiences - be it a stay in a houseboat or a caravan, ecologically responsible adventure activities or visits to heritage and cultural centres.”
“Kerala has huge potential to emerge as an ideal Wedding Destination and it is going to be a major segment of our tourism. A series of marketing activities has been planned as part of a concerted strategy to promote Kerala as a global wedding destination and a paradise for honeymooners.” he added.
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