Kochi, February 24, 2023: House of KBFC is thrilled to announce the launch of its first direct-to-consumer brand, Kravin'. With Kravin’, Indian professional football club Kerala Blasters FC is all set to foray into the FMCG (Fast-moving Consumer Goods) market with their new range of banana chips.
Commenting on the launch of the first product under House of KBFC, KBFC Director Nikhil Bhardwaj said, “As a club that values the participation of our fans in everything we do, we are excited to offer a product that celebrates the flavours and traditions of our beloved state of Kerala. Kravin' is more than just a brand – it is a reflection of our club's values and a commitment to empowering our community. Our debut product is banana chips, a beloved snack that embodies the richness and diversity of Kerala's culinary heritage.”
Kravin' banana chips are handcrafted using traditional methods and locally-sourced ingredients. The recipe is a perfect balance of sweetness and crunchiness, offering an authentic and irresistible taste of Kerala. We are confident that people will love this snack as much as we do.
Initially, the products will be sold in four different flavours (Classic Salted, Peri-Peri, Spanish Tango Tomato, Sour Cream & Onion) across three cities - Trivandrum, Kochi, and Calicut. The product, during its initial launch, will be available in two different sizes of 25 grams and 50 grams.
Nikhil further added, “What sets Kravin' apart is our commitment to involving our fans as distributors of the product. We believe that the success of our brand is a collaborative effort, and we want our fans to be a part of our journey every step of the way. By becoming Kravin' distributors, our fans can play an active role in promoting and sharing the delicious taste of Kerala with the world. Most importantly, we aspire to leverage the success of Kravin’ to enhance the growth and development plans of the club.
This launch represents a new and exciting chapter for Kerala Blasters Football Club. House of KBFC is dedicated to providing high-quality products that showcase the best of our state's culture and cuisine. With Kravin', we are not only sharing the taste of Kerala with the world, but we are also empowering our fans to be a part of our success.
We invite you to try Kravin' banana chips and become a part of our growing community. You can order directly from our website or from any retail stores close to you! We look forward to your feedback and continued support as we grow together.
Further flavours of Kravin’ will also be launching very soon! Alongside this, there are several new products also in the pipeline that have Kerala’s rich culture and heritage at its core.
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