INDIA’S LEADING BEAUTY & PERSONAL CARE BRAND, ORGANIC HARVEST UNVEILS ITS NEW AVATAR WITH CELEBRITY NIMRAT KAUR

Press Release

• 10-02-2023

Committed to offering 100% certified organic products, Organic Harvest strengthens its portfolio of products with new-age power ingredients, and highlights the power of organic as the purest natural in a new TVC featuring Nimrat Kaur

Video Link: https://youtu.be/LDNE4flVrms

New Delhi, February 9, 2023 - India’s leading beauty and personal care brand, Organic Harvest presents itself in a new avatar with actor Nimrat Kaur as the face of the campaign. Reinstating its purpose of bringing 100% certified organic beauty products to the Indian consumer, the brand kick-started this exciting chapter with the launch of a new portfolio of products and an intimate celebration of all things organic in the national capital on Wednesday, February 8.

With this announcement, Organic Harvest launched a charming new TVC featuring actor Nimrat Kaur. Fresh, youthful and enlightening, the ad film urges the consumer to think about organic as the purest natural. Presenting the Organic Harvest Brightening Face Cream with Kakadu Plum, which has 100 times more Vitamin C than oranges, it urges one to question whether they are completely sure how natural their natural products really are and hence, choose Organic Harvest that offers products that are 100% certified organic. Organic Harvest presents a skin brightening range, youthful glow range and hair fall control range, among many other products to indulge in with new-age ingredients like kakadu plum, acai berry, saffron, oat milk and castor oil, that go through rigorous processes to maintain their purity and potency.

Gracing the occasion with her presence, actor Nimrat Kaur shared, “I have grown up with an inherent love for all things organic. Be it fresh produce straight from the farm or DIY beauty rituals, I truly believe in the power of organic ingredients for a healthy lifestyle. For me, Organic Harvest has been a trustworthy brand that has always delivered the best and purest products. I’m excited to be the face of the brand’s new campaign and TVC, showcasing its commitment to bring forth organic as the purest natural.”

The event kickstarted with a stellar panel discussion with renowned dermatologist Dr Kiran Sethi; Rahul Aggarwal, Founder, Organic Harvest; Sukhleen Aneja, CEO, Good Brands Co, at The Good Glamm Group and Actor Nimrat Kaur. The panel was moderator Malini Agarwal, Co-founder, Good Creator Co. and Founder, Miss Malini.

The illustrious panel had an intriguing conversation on all things organic while emphasizing on the importance of organic certification that ensures the products are completely pure and potent. The discussion was followed by actor Nimrat Kaur unveiling the brand’s new range. Furthermore, the audience engaged in an organic activity to demonstrate how organic is the purest form of natural. To complement the vibe of the evening, vegan and organic hors d’oeuvres were served.

Speaking about this exciting new chapter, Rahul Aggarwal, CEO & Founder, Organic Harvest, said, “Organic Harvest was born out of the desire to bring the essence of 100% certified organic, toxin-free skincare products to the Indian beauty industry. What started as a humble dream ten years back has now transformed into an ambition—to highlight the advantage of organic as the purest natural and make Organic Harvest the go-to brand for natural beauty seekers. With this new avatar, we are all set to create only the best with our extensive product offerings and experiences that will transform the way consumers perceive the world of natural.”

Sukhleen Aneja, CEO, The Good Brands Co., The Good Glamm Group, added, “Organic Harvest has been offering authentic organic beauty and personal care products in India for years and even before ‘organic’ became a trend and a buzzword among consumers. I believe the brand best reflects the increasing consumer fondness for ethically sourced, potent and the purest of natural beauty care products. With this brand new avatar, we aim to strengthen the brand’s positioning as India’s beloved, 100% certified organic beauty and personal care brand.”

With this beautiful new beginning, Organic Harvest stays true to its world-class sustainable practices and end-to-end, toxin-free production processes that have been recognized as ‘100% Certified Organic’ by USDA and ECOCERT, globally trusted, independent certifications for social consciousness and eco-friendly production practices. From the procurement of raw materials to the finished result, every Organic Harvest product goes through a stringent, earth-friendly, quality control process to ensure there is no trace of synthetic and harmful ingredients. All this and more is done to ensure that the consumers get certified organic products that they can trust without worrying if they are natural, or how natural or efficacious they are.

About Organic Harvest

Organic Harvest was born out of the need for natural beauty care products that were authentically natural. We discovered that while many brands claimed to be natural, they either barely contained enough plant-based ingredients or were a mix of natural and chemical ingredients. Since there are no mandates or guidelines governing this space, one could never be sure how natural the products from these brands really are and whether they still contain harmful chemicals. So, in 2013, we began our journey of crafting 100% certified organic beauty products that were not only vegan & safe but also result-driven. Our sustainable practices and end-to-end, toxin-free production process gained us the certification from USDA and ECOCERT, globally trusted, independent benchmarks for socially conscious, eco-friendly production practices.

About The Good Glamm Group:

Founded by Darpan Sanghvi, Priyanka Gill and Naiyya Saggi, the Good Glamm Group is South Asia’s largest content-creator-commerce beauty & personal care conglomerate that comprises a portfolio of innovative and fast-growing DTC beauty and personal care brands, powered by its proprietary digital ecosystem of content and influencer platforms as well as interest-based community networks.

The Good Glamm Group has three key divisions:

• The Good Brands Co led by Sukhleen Aneja, is South Asia’s largest portfolio of scaled up DTC beauty and personal care brands: MyGlamm, St Botanica, The Moms Co, Organic Harvest, Sirona and BabyChakra.
• The Good Media Co led by Priyanka Gill is one of the world’s largest digital media companies comprising POPxo, ScoopWhoop, MissMalini, BabyChakra and Tweak India. Reaching more than half of India’s online users, GMC has 250 million monthly active users across platforms who drive over 3 billion engagements every month.
• The Good Creator Co led by Sachin Bhatia is one of the world’s largest influencer platforms tracking 1.5 million influencers. The GCC app provides  creators a one-stop platform to earn, learn and grow. Celebrity influencer company MissMalini as well as content and influencer analytics platform Vidooly are integral to the success of the Good Creator Co.

Augmenting the content-creator-commerce flywheel, the Good Community led by Naiyya Saggi is the fourth strategic moat. It is an omnichannel interest-based network of consumers and experts focussing on shared deep interests of beauty, parenting, sexual & intimate health, wellness and sustainability. It provides online and offline opportunities for users to learn, connect and get inspired. The Good Community seamlessly sits across all the three divisions and amplifies the overall strategy of the Good Glamm Group.

Additionally, the Good Glamm Group International team is led by Asad Raza Khan. Headquartered in Dubai, it is the international distribution and sales arm for beauty and personal care brands within the Good Brands portfolio.

The Good Glamm Group has 50,000 offline points of sale giving its beauty & personal care brands an unprecedented omnichannel scale. It is further amplified by the group’s unparalleled expertise in DTC growth powered by its proprietary content-creator-commerce flywheel; and by fast-paced innovation in R&D and new product development; as well as a best-in-class technology stack and data science proficiency.

The ‘Good’ in the Good Glamm Group underscores its commitment to inclusive beauty and cruelty-free, vegan, environment-friendly and clean beauty products. It also extends to the Group’s mission of truly enhancing consumer’s lives through positive content and creator inspirations fostering meaningful connections for community evangelists.

Founded in September 2021, the Good Glamm Group is South Asia’s first DTC beauty unicorn. It is backed by marquee investors such as Warburg Pincus, Prosus Ventures, L’Occitane, Bessemer Venture Partners, Accel, Amazon, Stride Ventures, Trifecta Capital, Ascent Capital, Alteria Capital, Tano Capital and the Mankekar Family Office.

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