18-January-2023, Trivandrum: The 12-day journey is planned to go through all 14 districts, making stops at all Bharatbenz showrooms (Autobahn Trucking) and offering gifts to their visitors.
Autobahn Trucking, the exclusive dealer for BharatBenz in the state, launched a statewide journey with their Happiness Truck covering 555 kilometres from Trivandrum to Kasarkod. The initiative powered by Red FM aims to visit various social spots in every district to gift free merchandise and goodies to their various stakeholders. The first leg of the journey was flagged off from their facility in Trivandrum, by Jarad J, Joint RTO, Kazhakootam.
As part of Bharatbenz exchange program, the Happiness Truck carry various freebies and snacks by Yummy Valley - The home of happy nutrition, to gift to those gathered to see the truck at different stop hubs. Aside from these stops, the vehicle will also stop at hangout areas on the city outskirts and each of the Bharatbenz showrooms (Autobahn Trucking) in each district, where they will stop for the night and will be flagged off in the morning on the respective day’s leg of the journey.
“Bharatbenz Heavy-duty vehicles speak for themselves when it comes to reliability, endurance and performance. The new Bharatbenz exchange program is sure to help many drivers and operators to function more efficiently with high-standard vehicles. I find it my pleasure to flag off this amazing feat, that hopes to bring smiles and joy back to everyone in the Autobahn family and to all who get a chance to spot this Happiness Truck.”, said Jarad, Joint RTO, Kazhakootam at the event.
The Happiness Truck embarked on its journey on the 18th, from Attingal and is set to reach Kasarkod by the 30th. Aside from delicious snacks and fun freebies, they also offer free valuation as part of Bharatbenz exchange program for operators and drivers.Influencers, officials from Autobahn Trucking, Yummy Valley, RED FM officials and elite customers attended the flag off ceremony.
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