CHENNAI: With the aim of supporting the national commitments towards cleaner, greener and healthier tomorrow and as outlined in UN SDG goals especially SDG 12 (responsible consumption and production), Sunfeast YiPPee! ITC Ltd.'s well-known Instant Noodles and Pasta brand, is creating awareness among school children on plastic waste management through its recently launched – ‘YiPPee! Better World Trash-to-Treasure’ program. This program is consistent with the brand's mission to instill the attitude of A Better World. Sunfeast YiPPee! is leading the campaign in partnership with an NGO partner, Way For Life.
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Through this exciting initiative, the brand aims to emerge as the go-to purveyor of authentic Chinese in India
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