Partners, distributors, and Hisense executives gather in Qatar to go ‘Beyond Limits’, learn about regional successes, and company’s growth plans for the future
Dubai, UAE – December 28, 2022: The 2022 Hisense Middle East and Africa (MEA) Partners Conference successfully concluded in Qatar. Hisense, the multinational home appliance, and consumer electronics manufacturer gathered more than 150 distributors, partners, and top Hisense executives in Doha for its partners meet for the semi-finals of the FIFA World Cup Qatar 2022™, of which Hisense is an official sponsor.
Under the theme of ‘Beyond Limits’, the aim of the Hisense MEA Partners Conference was to inspire attendees to achieve further growth and drive Hisense to become market leader in the region’s appliance and electronics retail segment.
“We have had a great 2022 and our next year’s objective is to be the top performer in all the markets,” said Mr Jason Ou, President of Hisense Middle East & Africa. “The brands overall strategic approach has accelerated the brands positioning and competitiveness which we have witnessed in our increasing product demands. Parallelly, FIFA sponsorship was a big advantage for Hisense to increase its brand equity and awareness that gave us humungous exposure to lead in the market.” Another highlight of Hisense’s achievements lies in its enhanced operation capability. By incorporating the local culture and Hisense management philosophy, Hisense has successfully built 66 overseas companies, 23 R&D centers and 31 production bases, striking success in the global markets.
At the MEA Conference, Hisense regional leadership including Ismail Al Hurani, COO of Hisense Middle East and North Africa, Luna Nortje, Deputy General Manager of Hisense South Africa, Denis Ostir, Senior Director of VIDAA International, Angela, General Manager HA Product department of Hisense International, Allen Bie, General Manager AC Product department of Hisense International, and Fazalur Rahman, Marketing Director of Hisense Middle East & Africa, took the opportunity to present the next 3 years vision and the blueprint of the strategic approach demonstrating Hisense’s plans to accelerate the growth and momentum for business and brand development.
Key growth pillars include product competitiveness achieved through the launch of technology products that will further expand the current product line-up. Hisense will also be focusing on penetrating the market across the MEA region to consolidate market share and fortify dominance in key regions. Lastly, Hisense will continue to build brand equity and raise awareness through various marketing initiatives, along with improving the current business infrastructure, establishing dedicated production bases and research & development centres to expand the service network, and launch additional brand stores across the MEA region over the next three years.
Furthermore, at the event, the attending partners also got a chance to witness the latest Hisense display technology like Laser TV, premium range of ULED TV, Smart range of Home Appliances as well as the latest Mini-Led 8K TV model.
Following the success of the MEA Partners Conference, 150 attending partners were taken to watch the FIFA World Cup 2022TM Semi Final match between the Argentina and Croatia. It indeed was an impeccable experience for all the partners to witness the match from the stadium.
Gurugram, India – October 11, 2023: Samsung announced exciting offers
Bangalore, 10th October 2023: The Nokia G42 5G (16GB+256G
Bengaluru, October 10, 2023 IN-SPACe (Indian National Space Promotion and
New Delhi, October 3, India- Philips India announces an exciting co
One of the largest CPG Pitch Slams in India, offering participants a chance to win one year of free access to NIQ data, valued at $30,000!<
 (1)_1713611592.jpg)
Through this exciting initiative, the brand aims to emerge as the go-to purveyor of authentic Chinese in India
New D
Business / 29-04-2024
CSMIA's cargo operations thrive in FY 2024, driven by 10% rise in international volumesEducation / 29-04-2024
“69% Female Representation in MBA Analytics, Underscores the Evolving Landscape of Education – Sandeep Singh, Chairman BoG – IIM Kashipur”Business / 29-04-2024
NIQ Announces Inaugural ‘NIQ Founders Pitch Slam’ Competition for Emerging CPG Brands in Indiaeducation / 29-04-2024
IIT Kanpur is inviting applications for the 4th batch of eMasters degree program in Data Science and Business AnalyticsKerala / 29-04-2024
CII Digital Saksham Transforms Kerala's Entrepreneurial Landscape: Empowering Micro-Businesses for a Digital FuturePelikken © Copyright 2022, All Rights Reserved
