What is Sustainable Fashion? – An Antidote to Fashion Pollution
Vino Supraja, acclaimed ethical and sustainable fashion designer of an eponymous online fashion brand, has launched her debut book – What is Sustainable Fashion? An Antidote to Fashion Pollution. Vino's English teacher from the school in the small town of Vandavasi, Mrs Saraswathi Ranganathan launched the book. Vino has also revealed her latest collection – Purisai, inspired by the ancient Tamil street theatre art form of Therukoothu.
Speaking about her book, Vino Supraja, Author, Ethical and Sustainable Fashion Designer, whose collections have walked the ramp at the Shanghai Fashion Week, Brooklyn Fashion Week (10th Anniversary), New York Fashion Week and more, says, "As a fashion insider I wanted to highlight the many ugly facts about the industry that are rarely spoken about. While most books on sustainable fashion tend to be data-heavy difficult reads, I took a more reader-friendly approach, with facts, illustrations and reflections, to help reach out to a wider audience and empower readers to make more informed fashion purchase decisions". Vino's 150-page has its Foreword written by globally acclaimed Bangladeshi model and UNESCO artist for peace, EARTHDAY.ORG ambassador Bibi Russell.
The book launch also saw the reveal of Vino's latest collection – Purisai, inspired by the ancient Tamil street theatre art form of Therukoothu. Elaborating on her inspiration for this collection, Vino says, "Growing up, I lived just 10km away from Purisai village in Tamil Nadu where the folk art of Therukoothu thrives to this day. My latest collection is drawn from my vivid memories of the painted faces of the artists, the long stripes on their voluminous skirts, the crown, the décor and the many mythological characters they brought to life with each performance. This is the art form of my home, and this collection is my dedication to the art of Therukoothu, for making my childhood colourful".
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