~ India’s Biggest Spirit Festivals ~
Bangalore, 18th December 2022: Monika Alcobev, one of India's first leading alcobev importers, and distributors, participated in the country’s biggest celebration India Cocktail Week in Bangalore and Mumbai and introduced six distinguished brands of liquors with secret cocktail mix recipes by the top mixologists.
Jose Cuervo World's First Tequila, Hayman's Gin from the UK, Viva El Ron white rum from Cuba, Lucifer's Gold Whisky from the UK, and Choya Umeshu Liqueur from Japan were the few brands from Monika Alcobev’s collection of premium liquor from across the globe that made its presence noticed at the event in Mumbai.
Mixologists like Karthik Kumar of Jose Cuervo World's first Tequila, Chapay Anand for Bushmills The Original Irish Whisky, oldest distillery from Ireland, Sebastian Krishan for Hayman's Gin from the UK, Siraz Uddin for Viva El Ron white Cuban Rum, and Siddharth Sridharan for Lucifer's Gold Whisky allured the audience with their secret and unique mixes at the event in Bangalore.
The spotlight of the event was Praveen Nair, the mentalist who spread Lucifer’s Magic among the crowd in Bangalore and Mumbai and left people amazed and speechless. Haymans had "Special Postcards" that they could use to contact family members who they were missing during the event in Mumbai. Viva El Ron held the audience's attention in both events with their "Tell us why you Rebel" activity. The Iced Pandan Margarita by Jose Cuervo and Hayman’s Citrus Heart were the big hit among the crowd in Mumbai and Bengaluru and Lucifer's Gold's Milky Way made people leave their other drinks away at the Bangalore event.
Commenting on the event, Mr. Kunal Patel, Managing Director of Monika Alcobev, said, “It was a perfect opportunity for Monika Alcobev to participate in the Indian Cocktail Week in Mumbai and Bangalore and to present the #OnlyTheBest brands under our umbrella. This helped us to understand the customers' preferences better and introduce them to the new creative mixtures. The brand has indeed been successful to get into the pallets of liquor enthusiasts in both cities.
Commenting on the event, Mr. Hemang Chandat, (Sales Director), Monika Alcobev said, “We are happy to experience such a wonderful response during India Cocktail Week. Today's consumers are adventurous and on the lookout for novel flavours and experiences, as seen at the event as well. This will assist us in developing the best tactics and launching new craft alcohol brands that appeal to consumer preferences”
Over 10,000 people from Bangalore and Mumbai of different professions, artists, music fans, HNIs, cocktail enthusiasts, and industry experts were a part of the event.
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