~ A carefully crafted product for young children, packed with the punch of Naatu maatu paal
Chennai, 21 December, 2022: Being at the forefront of delivering high quality products to consumers, ITC Sunfeast, today announced the launch of its new product ‘Sunfeast SUPERMILK’ biscuits in Tamil Nadu (TN). TN currently contributes to around 40% of the milk biscuit industry and Sunfeast is making a strategic foray into this segment to leverage the large business opportunity.
Given the love for ‘strong’ coffee/tea among the people of Tamil Nadu, SUPERMILK is an insightful approach to address the need for a ‘strong milk biscuit’ option for kids. SUPERMILK contains a higher proportion of milk compared to its previous packs. It also contains Naatu maatu paal which has always been trusted by mothers as a wholesome food choice. SUPERMILK further includes four key nutrients – Vitamin A, Vitamin B12, Iron and Zinc – which are known to support Immunity. The product will be available at all retail and general stores in Tamil Nadu in the price points of Rs.5 & Rs.10, with the brand offering a higher value for consumers in Rs.10 with a 20% extra promotion on select products for a limited period of time.
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