New Delhi, 06 December, 2022: Clovia, India’s premier D2C fashion, lingerie and personal care brand, has signed up with the most followed Bollywood actress Shraddha Kapoor as its first brand ambassador. The actress features in the brand’s first-ever national TV ad campaign themed around ‘Happy is my Superpower’. The star will be seen as the face of the brand in a 360 degree campaign over digital, cinema & social media apart from TV.
Happy is My Super Power is a campaign that is "power-packed" starring "Super" star Shraddha Kapoor and revolves around embracing your true self. While the idea of happiness is controlled by larger forces at play, Clovia beautifully showcases how happiness lies within.
Women are always expected to be a certain way which almost always gets in their way of being happy. Every single day, the urban Indian woman has to make difficult choices - constantly juggling between societal expectations and living life on her own terms. The film subtly challenges societal perceptions & conventions, which bind women. The TVC is a celebration of women doing what makes them happy while celebrating their unbeatable spirit.
Shraddha Kapoor looks stunning in lacy Clovia bralettes as she grooves to the peppy sound track of “Happy is My Super Power, Khush Raho Na Yaar”
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