A staggering 9,500 sq ft space designed to inspire Delhi-ites make sport a daily habit
Delhi, November 24, 2022: Nike and retail partner, Camp India Pvt Ltd., are set to unveil the capital city’s pinnacle expression of sport and wellness, Nike Delhi at Select CITYWALK on November 23. The store, which has served fitness enthusiasts who live, work and play in South Delhi’s Saket District for the past 15 years, brings a renewed focus on women and member services to inspire Delhi-ites make sport a daily habit.
With a wide range of Nike products across running, training, lifestyle, yoga and basketball, the store’s newly refurbished layout plays to Nike’s three guiding principles of bringing access to sport; adding value to the local community; and creating a destination that brings members and consumers closer to one another.
Built with the intention to innovate and elevate the women’s shopping journey, Nike Delhi services include Women’s First Hour, where female members get prioritised shopping and appointment hours to browse without having to queue up; bra and tights fittings; as well as exclusive styling sessions for their family and friends.
An exciting new edition is the latest offering: Nike By You, which brings an assortment of hyperlocal products to allow Nike members personalise their totes and tees with designs created by local artists, customise caps with iconic Nike embroidered patches or have dubraes and aglets heat-pressed with initials or favourite numbers.
As customers become more discerning about improving their performance, treadmill trials will also be offered to test shoes prior to purchase. Nike Delhi will house products dedicated to performance such as Vaporfly and Alphafly shoes that are worn by Nike athletes like Shelly Ann Fraser Price, Mo Farah and Eliud Kipchoge.
“Nike Delhi is a meeting point of sport, culture, youth and style,” said Tarundeep Singh, Senior Director Nike Stores, Southeast Asia & India. “The store has been thoughtfully redesigned to bring the best of innovations for the fitness enthusiasts, serve women better, create more opportunities for kids to get active and offer a seamless end-to-end consumer experience to our members.”
Said Anand S Ahuja, Founder & Chairman of Camp India Pvt. Ltd.: “Nike Delhi has been the capital’s premiere destinations for sport lovers. In our 15th year of operation, we are creating a space that will encourage Nike loyalists to express themselves more whether it is through dance fitness, running, yoga, basketball Nike (M) maternity collection, sneakerheads or through Nike By You customisation, at the same time bring together this community and serve them in an personal way.”
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