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New Delhi, 24 November 2022: realme, the most trusted technology brand, and Pearl Academy have announced an immersive design contest ‘Curve in Design’ as part of realme’s mission to provide a platform enabling more talented and emerging students to shape their vision into reality and gain recognition. Open to the students at Pearl Academy, the contest aims at finding the best amalgamation of technology and design as envisioned by today’s young designers. ‘Curve in Design’ is an extension to the brand’s efforts of emerging as an industry leader by engaging with young designers and cultures.
Mr. Madhav Sheth, CEO realme India, VP, realme and President, realme International Business Group said, “realme is renowned for its design sensibilities that has always and seamlessly intersected technology, culture and design. realme cares about the cultivation and development of local young design talent. Our collaboration with Pearl Academy for the Curve in Design contest is a reflection of this. The partnership intends to bring emerging designers to the fore who can help push product design boundaries further by enabling them to showcase their talent using realme powered platforms. We are very proud to collaborate with Pearl Academy to promote and contribute to the development of design talents.”
The participating students will get a chance to present their ideas, showcase their talent to stalwarts of the industry and get the opportunity to get hands-on experience of working at the realme Design Studio. realme Design Studio is at the forefront of the brand’s design philosophy and aims at supporting the new and exciting design trends that are the hallmark of realme products. The winner will get to work closely with the realme design team to build products that incorporate local culture and aesthetics, and integrate consumer feedback.
Aditi Srivastava, President of Pearl Academy, commented on the partnership between Pearl Academy and realme "We are excited to work with realme on this project that is focused on maximising the potential of emerging designers. This is an excellent venue for our students to demonstrate their proficiency in product design and realise their creative visions. realme's emphasis on socially conscious product creation is like Pearl Academy’s focus on incorporating sustainability into our education. The greatest way for our students to understand how product design contributes to a sustainable future is via experiences like these."
Commenting on the collaboration, designer Amit Aggarwal said, “It gives me great joy to be partnering up with realme for the Design Campaign for Pearl Academy. Amit Aggarwal and realme, despite being from different domains, share common brand values of speed, sleekness and a suave design language.
In this context, realme’s ‘Dare to Leap’ spirit resonates with our brand language of always bringing something ingenuous to the table — from amorphous designs to fluid patterns to new-age materials. This platform by realme will help our up and coming youth to hone and finesse their skills. With this collaboration, both brands will be able to celebrate their approach to design, while also demonstrating how design and technology are two peas of the same pod.”
Winning students will be shortlisted based on key design principles of innovation, visual impact and executability alongside the relevance to the brand. The initiative follows realme’s pursuit to bring the best of technology and design to its users as part of which it is collaborating with designers who ‘Dare to Leap’ with avant-garde and unconventional ideas and inspiring a fresh wave of young designers in India.
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