~One of the first Indian brands to introduce hard seltzers to the market ~
November 2022:
Wild Drum Hard Seltzer introduces India’s first homegrown canned hard seltzer. The official trendy drink of 2022, a carbonated alcoholic beverage with fruit flavourings that comes in two strengths to allow you to vibe to your own frequency. Available in two different alcohol strengths: 4.75% & 8% ABV, and four different fruity flavors: Mango, Peach, Lemon-Mint, and Pure.
Step into the world of guilt-free drinking with Wild Drum because it contains less than 99 calories per serving, making it the ideal replacement of regular alcoholic beverages for health-conscious people. This miraculous drink is widely available in Maharashtra, Goa, and Madhya Pradesh.
Hard-seltzer is a brand-new type of beverage that is rapidly gaining worldwide popularity. It has garnered praise from well-known figures like Travis Scott, Gordon Ramsay, and Priyanka Chopra Jonas. The world's healthiest drinking fad was something Indians were missing out on, but Wild Drum has taken the initiative to introduce it to the nation. Apart from the Fit-Fad, there is a real explanation for the sharp increase in the demand for and popularity of hard seltzer. Sales in 2019 totaled $4.4 billion, and between 2020 and 2027, they are projected to increase by more than 16%.
Wild Drum has been collaborating with the art, music, dance, and sports communities to encourage an active and enjoyable lifestyle. With Wild Drum, you can party Guilt Free, stay active throughout and even remember it the next day without a hangover! So, yes, in many ways, it is better than beer. So it's finally time to #switchtowild for a better drinking experience.
Speaking about their brand, Sahiba Sawhney, , Senior Brand Manager of Wild Drum said, “Wild Drum Hard Seltzers have been a game changer in the Indian Beverage Industry. It allows for the new age drinking experience where health and calories matter to the average consumer even when they party. Quality flavours, having fun and being active are all part of our motto and we are here to revolutionise the drinking culture.”
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