Dettol’s new TVC talks about becoming ‘Har Ghar ka First Aid’
CHENNAI – Dettol, India’s most trusted germ protection brand, entered a new category with the launch of its multi-use Dettol Antiseptic Cream prevents infection in a variety of minor wounds, cuts, scratches. Dettol Antiseptic Cream is the only product in the Dettol portfolio to be exclusively available in drugstores and pharmacies across India. This ‘Made in India’ product is formulated and crafted specially to cater to the first aid needs of Indian consumers.
Nielsen’s consumer research indicates that only 56% of consumers use any form of branded first aid products, while the remaining 44% use basic home remedies or avoid applying anything with a marginal few consulting a doctor*. With the launch of this antiseptic cream, Dettol aims to create a niche for itself in the cuts and wounds segment, building on its existing antiseptic liquid heritage. This OTC product with its soothing formulation is an effective and easy-to-use first level treatment attending to various kinds of minor cuts/wounds to prevent infections.
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