Bangalore , November 17, 2022 – New research commissioned by FedEx Express, the world's largest express transportation company, shows that small- and medium-enterprises (SMEs) that embraced e-commerce during the COVID pandemic are underestimating the importance consumers now place on sustainability in their purchase decision-making.
Eighty five percent of Indian SMEs surveyed said their customers are more interested in receiving their goods as quickly as possible rather than in sustainable shopping. A similar number, 80%, thought that receiving goods as cheaply as possible is more important to customers. Insights from consumers show the reality is very different.
The What’s Next in E-Commerce survey polled SMEs and consumers in India, and 10 other markets in the Asia Pacific, Middle East and Africa region (AMEA) in July 2022. The poll explored the continuing evolution of e-commerce in the region and identified trends that could fuel their future growth.
Key Finding: Consumers want both sustainability and speed
The accelerated growth of e-commerce during the COVID-19 pandemic occurred as consumer concerns over the environment continued to grow. For a significant number of consumers, the future of the planet is top of mind, and they do not want to compromise – they want both sustainability and speedy delivery. In India, 70% of those surveyed expressed as much interest in receiving their goods quickly as they did in the sustainability of the online shopping process.
Consumers in India placed greater priority on sustainability than those in Taiwan, Hong Kong, Malaysia, who conversely are more likely to focus on delivery lead time.
The research shows that nine out of ten consumers in India expect SMEs to deliver sustainably and are likely to get more business. Eight out of ten prefer to buy from companies with an effective environmental, social and governance (ESG) strategy in place – but only 38% of SMEs actually have one. SMEs acknowledge that consumers expect them to run sustainable businesses, but many (74%) either fear the associated costs or are unconvinced that any investment in this area will produce a return.
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