Home / News

Environment

  • 20

HCCB joins hands with Forests by Heartfulness to advance its 25-lakh tree plantation initiative

HCCB joins hands with Forests by Heartfulness to advance its 25-lakh tree plantation initiative


 

  • The initiative will help to sequester 1500 tonnes of CO2 emissions in the next 3-5 years 

Hyderabad, November 10, 2022 – Hindustan Coca-Cola Beverages (HCCB), one of India's leading FMCG companies, has partnered with Forests by Heartfulness and other partnersto advance its 25-lakh tree plantation drive. The initiative by HCCB will cover multiple states in India and help to create a carbon sink of approximately 1500 tonnes of CO2 emissions in the next 3-5 years. HCCB and Heartfulness announced their partnership at the World Headquarters of Heartfulness Kanha, Village, Hyderabad  

The first tranche of the drive in Telangana earlier this year saw the plantation of 7,500 saplings at 'Bruhat Pattana Prakruti Vanam,' in Ameenpur municipality encompassing an area of 5 acres, with another 7500 saplings going into avenue plantation. Hundreds of volunteers, HCCB employees, women self-help groups, community elders, villagers, pollution control boards, and forestry department officials have come together as part of the drive since then. 

 

At least 1 lakh trees will be planted in Telangana by the end of this financial year. 

 

Speaking about HCCB’s target of 25 lakh plantations, Neil Comerford, Executive Director & Chief Commercial & Sales Officer, Hindustan Coca-Cola Beverages said“As we complete 25 years of our inception, we understand the importance of going above and beyond to ensure that our sustainability strategy remains current, coordinated, and aligned for maximum effectiveness. Establishing green belts is critical to the ecological balance of the states in which we operate. This initiative is not only an exercise in tree plantation but also a troika of carbon sink, community welfare, and ecological benefit. The initiative goes beyond the idea of just maintaining our social license and is a step towards ESG+ that is enhancing our sustainability efforts. On behalf of the HCCB, I would like to thank all the dignitaries who have extended their support for this initiative.” 

 

Speaking about Heartfulness and HCCB’s association, Mr. Kamlesh Patel, (aka Daaji), President and Guide of Heartfulness said, “It’s very eventful to have Hindustan Coca-Cola Beverages to be here joining hands with Forests by Heartfulness in their mega plantation drive. It’s yet another milestone in a corporate partnership with Forests by Heartfulness for a noble cause. There is a rising awareness of the seriousness of replenishing the green cover and growing more plants and trees. Forests by Heartfulness has been striving to save and propagate the endangered indigenous plant species because are the very treasures of our future generations. Children can tell how plants are important. As responsible people, we must serve as their role models by doing something in this direction and protecting mother nature. We are still making baby steps, but we are heading in the right direction. With more hands, we can bring back the green cover and safeguard mother nature. We encourage you to gift a sapling – something that is full of life and see the difference.” 

 

The Forests by Heartfulness initiative promulgated many critically endangered indigenous plant species by employing the proprietary Heartyculture High Density (HCHD) plantation method. This method involves extensive soil reconstitution using Activated Biochar, Vermicompost, Cow manure, and Cocopeat. HCCB will facilitate the plantation of over 100 different species of trees to create a mini forest. The trees selected for the plantation drive are native, and endemic and support one another through an extensive root network and will be sourced from Heartfulness Institute.  

 

Previous News

Technology News

Samsung Announces Exciting Cashback and Affordability Offers on Galaxy A Series Smartphones for Festive Season

Samsung Announces Exciting Cashback and Affordability Offers on Galaxy A Series Smartphones for Festive Season

Gurugram, India – October 11, 2023: Samsung announced exciting offers

HMD Nokia G42 5G (16GB+256GB) Variant Launched: With Snapdragon 480 Plus 5G Chipset Powers & Stylish Colours

HMD Nokia G42 5G (16GB+256GB) Variant Launched: With Snapdragon 480 Plus 5G Chipset Powers & Stylish Colours

Bangalore, 10th October 2023: The Nokia G42 5G (16GB+256G

IN-SPACe unveils Decadal Vision & Strategy for Indian Space Economy

IN-SPACe unveils Decadal Vision & Strategy for Indian Space Economy

Bengaluru, October 10, 2023  IN-SPACe (Indian National Space Promotion and

Philips OneBlade Partners with College Rivals for an Epic Gaming Journey Enabling Gen Z to ‘Move Fearlessly’

Philips OneBlade Partners with College Rivals for an Epic Gaming Journey Enabling Gen Z to ‘Move Fearlessly’

New Delhi, October 3, India- Philips India announces an exciting co

Latest Business News

SANY India partners with J&K Bank to provide financial solutions to its customers

SANY India partners with J&K Bank to provide financial solutions to its customers

Mumbai, March 13, 2024SANY India, a leading manufacturer of construction equipment, has taken a

Radisson Hotel Group strengthens footprint in Ayodhya with signing of 150-room Radisson Blu Hotel, Ayodhya

Radisson Hotel Group strengthens footprint in Ayodhya with signing of 150-room Radisson Blu Hotel, Ayodhya

Continuing its expansion plan in India, Radisson Hotel Group is excited to announce the signing of 150-room Radisson Blu Hotel, Ayodhya. A greenfie

order generic arimidex 1 mg purchase arimidex online order arimidex 1mg sale

biaxin medication generic meclizine 25 mg meclizine 25 mg brand

naproxen 500mg for sale lansoprazole 15mg brand buy prevacid 15mg pill

buy generic spiriva spiriva online order order hytrin 1mg sale

order proventil 100 mcg sale buy cipro pills order ciprofloxacin pills

buy pioglitazone 15mg online cheap order viagra without prescription sildenafil online buy

singulair order sildenafil 150mg cheap sildenafil generic

tadalafil 10mg us slots casino games hollywood casino online

order tadalafil online cheap Buy discount cialis online cialis 10mg drug

blackjack online us poker online game best online poker sites

stromectol ivermectin dapsone 100 mg generic avlosulfon 100mg brand

real online blackjack slot games casino online games for real money

slot casino approved canadian pharmacy help writing paper

adalat generic order nifedipine 30mg without prescription cost allegra 180mg

altace 5mg ca amaryl 1mg without prescription purchase etoricoxib pill

online assignment writer azulfidine online buy sulfasalazine 500mg generic

doxycycline 200mg over the counter buy doxycycline 100mg without prescription clindamycin cost

cost benicar 10mg order divalproex 250mg generic buy depakote 500mg without prescription

buy mesalamine generic order irbesartan 150mg sale buy irbesartan 300mg without prescription

cheap amoxicillin 250mg amoxil 1000mg pills ivermectin pills for humans