~ Every smile contributed towards educational support for beneficiaries at Child Help Foundation ~
Happydent, Perfetti Van Melle India’s Chewing Gum brand has been an enabler of smiles for a good cause with its brand proposition of ‘Dikha Battissi Kar Baat Achhi Si’. This World Smile Day, the brand extended the philosophy to enrich the lives of children at Child Help Foundation.
This year’s campaign entailed consumers uploading a Battissi (sparkling smile) selfie using the Happydent AR filter on the brand’s social media handles.
For every Battissi selfie shared, Happydent contributed INR 20 towards the education of kids at Child Help Foundation – an organization committed to empowering the lives of unprivileged children.
Happydent also collaborated with The Hindu & The Indian Express, through a selfie capturing mechanism that recognized a “sparkling smile” and enable Happydent to donate INR 20. This specific activity also offered a free 3-month digital subscription to the participants. To further amplify the campaign, the brand also deployed OOH billboards and photobooths at key locations.
Mr. Rajesh Ramakrishnan – Managing Director, Perfetti Van Melle India, said, “In World Smile Day, we saw a potential to unlock the power of sparkling smiles while holding up the brand promise of Happydent. Our goal was simple – to have every sparkling smile light up the life of a child in need. This campaign reflects our brand ethos: Dikha Battissi Kar Baat Achhi Si (Smile & do-good). The response to this campaign has been very encouraging with over 32K sparkling smiles received from our brand followers in a short span of time.”
Gurugram, India – October 11, 2023: Samsung announced exciting offers
Bangalore, 10th October 2023: The Nokia G42 5G (16GB+256G
Bengaluru, October 10, 2023 IN-SPACe (Indian National Space Promotion and
New Delhi, October 3, India- Philips India announces an exciting co
One of the largest CPG Pitch Slams in India, offering participants a chance to win one year of free access to NIQ data, valued at $30,000!<
Through this exciting initiative, the brand aims to emerge as the go-to purveyor of authentic Chinese in India
New D