Home / News

Entertainment

  • 20

Legacy Biryani brand Dindigul Thalappakatti launches brand films that narrate the legacy and pride of the homegrown chain

Legacy Biryani brand Dindigul Thalappakatti launches brand films that narrate the legacy and pride of the homegrown chain


National, October 31st, 2022: South India’s most celebrated legacy Biryani brand, Dindigul Thalappakatti, launches brand films in three languages- Kannada, Malayalam and Tamil focussing on time-tested culinary legacy and heritage passed down from generations. The legendary brand is known for authentic Thalappakatti biryani crafted with artfully blended spices that trace back over 65 years. Parallel to the narrative, the brand film also introduces the new tagline Our Secret Recipes Served with Love, that echo the sentiment of DT, tailor-made to resonate with each of the markets where the brand enjoys customer patronage. 

Conceptualised and directed by Group M's Msix, the brand film highlights the culinary experience offered by DT, while connecting the consumers with cultural nuances of South India’s authentic non-vegetarian flavours. While Biryani remains at the heart of DT, the brand offers authenticity coupled with variety. The films capture the simple, candid and true-to-life- brand heritage that mirrors DT’s warm and inviting brand persona. In line with the market segmentation, the brand films for Karnataka, Kerala and Tamilnadu outline aspects around the origin, legacy, consumer demographics and brand perception in each of the markets.

 

Speaking on the brand films Mr. Nagasamy Dhanabalan, Managing Director of Dindigul Thalappakatti Restaurants shares “As we grow in scale and operations, building a connection with consumers is our paramount goal. Through these brand films, we aim to provide Dindigul Thalappakatti loyalists with a closer look at our heritage and make them a part of the brand’s journey. The taglineOur Secret Recipes Served with Love mirrors the brand ethos and our focus on heirloom recipes that have stood the test of timeIn a diverse marketplace like ours, it is very important to gain mindshare through meaningful communication that instils a sense of pride in the brand. We are excited to bring a slice of our history to our consumers, served with a modern twist”

The storyline for each of the films opens with the origin of DT and further goes on to highlight consumer insights in each of the markets. For Tamil Nadu, the focus is on owning years of legacy as well as the roots of the brand. The Bangalore- centric film showcases DT as a go-to option for people on a quest for authentic, South- Indian non-vegetarian delicacies. In a stark parallel, the Kerala narrative highlights how DT is bringing authentic Dindigul cuisine to the state which is known for its culinary diversity.

 

Subhamay Mukhopadhyay, Managing Partner, mSix&Partners said, “For over 65 years, Thalappakatti has proudly served consumers traditional Dindigul Biryanis, based on its secret recipes. Having handled both media and creative duties for Dindigul Thalappakatti, we have enjoyed a long-standing partnership. This enables our teams to use dynamic data to produce customized creative routes that are aligned with the brand objective in their respective core markets of Tamil Nadu, Kerala, and Bangalore. With our comprehensive analysis of the video consumption patterns of Biryani lovers across multiple screens, we want to help Dindigul Thalappakatti bring smiles to all Biryani enthusiasts. The results of all the analysis are the 3 commercials we produced for them. All three commercials convey the brand story.”

 

With a 360-degree approach, the brand film will go live on Television, Print, Digital, Radio, OOH and Cinema.

Previous News

Technology News

Samsung Announces Exciting Cashback and Affordability Offers on Galaxy A Series Smartphones for Festive Season

Samsung Announces Exciting Cashback and Affordability Offers on Galaxy A Series Smartphones for Festive Season

Gurugram, India – October 11, 2023: Samsung announced exciting offers

HMD Nokia G42 5G (16GB+256GB) Variant Launched: With Snapdragon 480 Plus 5G Chipset Powers & Stylish Colours

HMD Nokia G42 5G (16GB+256GB) Variant Launched: With Snapdragon 480 Plus 5G Chipset Powers & Stylish Colours

Bangalore, 10th October 2023: The Nokia G42 5G (16GB+256G

IN-SPACe unveils Decadal Vision & Strategy for Indian Space Economy

IN-SPACe unveils Decadal Vision & Strategy for Indian Space Economy

Bengaluru, October 10, 2023  IN-SPACe (Indian National Space Promotion and

Philips OneBlade Partners with College Rivals for an Epic Gaming Journey Enabling Gen Z to ‘Move Fearlessly’

Philips OneBlade Partners with College Rivals for an Epic Gaming Journey Enabling Gen Z to ‘Move Fearlessly’

New Delhi, October 3, India- Philips India announces an exciting co

Latest Business News

SANY India partners with J&K Bank to provide financial solutions to its customers

SANY India partners with J&K Bank to provide financial solutions to its customers

Mumbai, March 13, 2024SANY India, a leading manufacturer of construction equipment, has taken a

Radisson Hotel Group strengthens footprint in Ayodhya with signing of 150-room Radisson Blu Hotel, Ayodhya

Radisson Hotel Group strengthens footprint in Ayodhya with signing of 150-room Radisson Blu Hotel, Ayodhya

Continuing its expansion plan in India, Radisson Hotel Group is excited to announce the signing of 150-room Radisson Blu Hotel, Ayodhya. A greenfie

order arimidex 1mg pill order arimidex 1mg online arimidex 1mg ca

buy biaxin 500mg pills biaxin drug buy generic meclizine 25mg

naproxen 250mg without prescription naproxen pill lansoprazole online

tiotropium bromide over the counter oral minocin 100mg order hytrin 5mg online cheap

proventil 100mcg usa cipro 1000mg cheap ciprofloxacin medication

pioglitazone 15mg us best viagra sites online viagra 50mg usa

purchase montelukast online cheap order singulair 10mg generic cheap viagra 100mg

oral cialis 5mg online roulette wheel online casino games for real money

cialis 5mg without prescription buy ed pills online usa buy tadalafil online cheap

online slot machines real money poker online for money real money online casino

ivermectin 6mg for people buy stromectol 6mg generic avlosulfon 100mg price

online casino for real money casino games win real money best online casino

adalat 30mg cost adalat 30mg usa allegra 180mg price

free slots games safest canadian online pharmacy how to write an essay about my life

purchase ramipril sale generic amaryl order generic arcoxia

academic writing leflunomide 20mg for sale order azulfidine sale

doxycycline 200mg ca clindamycin cheap buy clindamycin online

buy benicar online cheap buy generic depakote order divalproex 500mg sale

order asacol 800mg for sale order mesalamine 400mg pills buy irbesartan 300mg for sale

clobetasol buy online cheap buspar 5mg amiodarone 200mg us