Kochi, 23 October 2022: With the festive season kicking in, the celebrations have already begun in full swing and with great deal of enthusiasm. To uplift the mood and revel in the festivities, Mia by Tanishq, one of India’s most fashionable jewellery brands launches #ThisIsMe campaign with an aim to celebrate the various facets of feminine strength while staying true to their identity with ‘This Is Me’.
Abiding to its core narrative, Mia’s festive film, ‘This is Me’ conceptualised by Famous Innovations captures the essence of celebrating every story of ‘she’ while revelling in the process of being herself. The films reflect many of the powerful and inspiring choices that women undertake to be unapologetically themselves that seeks no validation from the society. These powerful choices mirror strength, courage, compassion and sheer determination that truly calls for a celebration. The 2 minutes upbeat digital film incites hope, joy and excitement for the viewer. The visually delightful campaign film gives audience a sneak peek into the lives of 7 unique personalities who believe in rejoicing every expression that celebrates themselves. The cheerful and groovy song track written and sung by rapper, Dee MC spells positive stir and a happy vibe that’s truly contagious.
The campaign, ‘This is Me’ is a celebration of women being themselves. The digital film features renowned influencers to bring forth authentic voice and the free spirit of Mia women like Ms. Sakshi Sindhwani- a body positivity influencer, Ms. Asha Roka- an MMA champ, Ms. Queen Andro- LGBTQ fashion icon, Ms. Saru Mukherjee- a mom blogger, Ms. Riza Reji- the first indian model with down syndrome, Ms. Anuja Deora- an entrepreneur and Ms. Dee MC, rapper and singer- songwriter.
The brand symbolizes the modern Indian woman achiever, who is fiercely independent, liberated, is confident about her choices, a go-getter and whose aura lights up everyone’s lives. Mia by Tanishq believes that expressing oneself is a journey and it deserves to be celebrated and with every piece of fine jewellery Mia Woman buys, wears or gifts, she celebrates being herself. Mia woman has a unique sense of style, which is not just powerful but is also a true reflection of their indomitable spirit. Mia stands for living freely as your true self, celebrating those who already do, and inspiring millions more.
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