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McDonald’s India launches the new ‘McCheese Burger’ campaign

McDonald’s India launches the new ‘McCheese Burger’ campaign
  • The McCheese Burger is one of its kind innovation, loaded with liquid cheddar cheese inside and offers a highly indulgent and filling experience
  • This festive season, the brand has come up with an extension of the #mealsmakefamily umbrella campaign, bringing alive the ‘The McCheese Burger’

CHENNAI: In a constant endeavor to provide newer and exciting mealtime experiences to families, McDonald’s India (West & South) has launched a new 360-degree ‘McCheese Burger’ campaign.

 

The new TVC, humorously showcases the love for cheese among families while savoring the McCheese Burger. The TVC shows a family having a McDonald’s meal where the father takes a bite of the McCheese Burger from which cheese is oozing out – making everybody in the family, including the grandmother, eager to catch the dropping cheese. The grandmother couldn’t resist as she was sitting right next to her son and caught the liquid cheese dropping from the burger and relished it. The essence of the ad film highlights that no drop of the irresistible cheese from the McCheese Burger should go waste.

 

The McCheese Burger is one-of-a-kind burger that is loaded with liquid cheddar cheese that gives an experience of indulgence, fillingness and scrumptiousness, to the cheese lovers. The gooey, delicious cheese is the perfect ingredient eliciting some fun moments when enjoyed together.

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