CHENNAI: From chariots to cars, we have evolved in the way we travel but have we also changed the way we buy and use insurance? The answer is no, and to change this, ACKO, India's first digital native insurer, has launched its latest campaign exclusively for the Chennai market, tying to its value proposition of 'Welcome Change.'
The cost of Insurance can be a huge amount when buying a car. But customers rarely pay attention to the insurance as it gets bundled under other fees and charges and moreover, people are more interested in the new car than the insurance.
Unfortunately, this is where they miss out on huge savings. And this is what ACKO wanted to highlight through this campaign. In some models, the difference between the price from ACKO versus the insurance provided by the dealership can be as high as up to Rs.45,000/-. Just imagine what all customers can do with that savings.
The campaign takes an interesting narrative of comparing the past to the present and moves back and forth in time to enlighten the audience about the necessity of changing with changing times. ACKO has roped in the cricketing sensation Ravichandran Ashwini for the campaign to appeal to its Chennai audience.
Gurugram, India – October 11, 2023: Samsung announced exciting offers
Bangalore, 10th October 2023: The Nokia G42 5G (16GB+256G
Bengaluru, October 10, 2023 IN-SPACe (Indian National Space Promotion and
New Delhi, October 3, India- Philips India announces an exciting co
Also Forges Payment Processing Partnership MOU with Saudi Arabia’s Premier Bank – SAB (Saudi Awwal Bank)
Mumbai, March 13, 2024: SANY India, a leading manufacturer of construction equipment, has taken a
Continuing its expansion plan in India, Radisson Hotel Group is excited to announce the signing of 150-room Radisson Blu Hotel, Ayodhya. A greenfie