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The campaign aims to motivate consumers to espouse a healthier lifestyle through the adoption of good quality, clean and healthier nutrition.
National, 30th September’2022: Nutrabay, India’s leading D2C health supplements brand, launched in March 2019 with a few SKUs and scaled business to 2000 orders/day, serviced more than 1.5 million orders till date, and now have approximately 100+ SKUs and five sub-brands. Recently, has launched a campaign to urge people to act on their fitness goals and incorporate them into their everyday lives. The campaign is aligned with its mission to help people access authentic and safe health products to enable them to live better lifestyles.
Nutrabay has roped in celebrated young, healthy, fit and energetic actress Radhika Madan as the face of the latest campaign, which intends to help people become the best version of themselves by boosting their overall health and well-being by taking proper nutrition.
Radhika was seen as the best choice for this campaign due to her ability to strike the perfect balance between her professional aspirations and personal well-being and her dedication to fitness. Trained in kickboxing and a firm believer in holistic growth and wellbeing, the actress swears by the company’s functional food products and wellness and family nutrition products that are clean, reliable, and authentic.
Sharad Jain, Co-Founder and Spokesperson for Nutrabay, said, “We strongly believe that consuming proper nutrition is imperative to promote holistic development and wellness. Our Feel Great Everyday campaign aims to give that message to everyone. With this campaign, we want to improve the everyday life of our consumers by ensuring that they get authentic nutritional products. We are excited about the campaign and our collaboration with Radhika, an advocate for a healthy lifestyle. We celebrate Radhika for her dedication, hard work, and commitment to fitness. It is due to these qualities that we feel that she is the perfect fit for our campaign. We look forward to a long-standing and fruitful relationship with her.”
Actress Radhika Madan added, “I am pleased to be a part of Nutrabay’s campaign. I agree with the brand’s ideas and motive and its commitment to providing authentic products to its consumers. Fitness and well-being are the central tenants of life- it is only when these are achieved that one can enjoy other things. Therefore, I applaud the brand’s efforts and its resolve to integrate fitness into the everyday lives of people. I look forward to working with them.”
Nutrabay was founded to bridge the need gaps in the market due to the lack of availability of quality products at affordable prices by a homegrown brand.
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