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* The Bangalore-based Burger QSR chain intends to increase footprints in tier 2, 3 and 4 cities by scaling its franchise network.
* Biggies Burger will focus on redefining products as per geography, adding to its product innovation approach.
September 21, 2022: Biggies Burger, a leading homegrown burger QSR chain, has raised INR 5.5 crore from the Indian Angel Network (IAN) and others. Lead investors Uday Chatterjee, Jayant Mehrotra, and Ajay Upadhyaya, led the funding round at IAN. Notably, co-investors LetsVenture, and a Singapore-based franchise of Biggies Burger participated in the funding round.
Bootstrapped until now, Biggies Burger will use the funds to expand its footprints and scale its franchising network and introduce products that will be redefined as per geography.
Founded in 2011, Biggies Burger is India’s oldest burger QSR chain. It currently serves customers across 13 states and 27 cities with 117+ franchise units, and caters to the demand for international McDonalds and Burger King across consumers in Tier 2, Tier 3 cities and Tier 4 cities. Biggies Burger has over 150+ product designs and has launched “India’s first ever grilled burger chain” that has 30% less calories than usual burgers.
A brainchild of Founder, Biraja Rout, Biggies Burger is co-founded by C Abilash and Sandeep Satpathy who bring in expertise in the retail industry. The team aims to bring in further innovation in its homegrown burger business, and achieving a 2X Y-o-Y growth in the next 5 years.
Biraja Rout, Founder, Biggies Burger, said, “It is indeed heartwarming to witness the success we have achieved so far. Ever since our inception in 2011, we have come a long way. We are known for our commitment to quality ingredients and signature recipes. Our strong foothold in the country is fulfilling the demand in Tier-2, 3, and 4 cities. However, we want to expand our franchising model, and IAN's investment will help us in this direction.”
IAN Lead Investor, Uday Chatterjee said, “Young Indian consumers crave diversity in variety and flavors along with nutritional values and healthy options. Biggies Burger is the largest domestic burger brand who has pioneered grilled burgers in the country. They have achieved exceptional growth with their franchised partners and have excellent dine in facility in over 50 stores nationwide. We are delighted to assist them in their journey to become the largest grilled burger brand in India and South Asia.”
The Indian QSR market is projected to touch the $1069 million mark by 2027 and will grow at a CAGR of 9.15%. With 117+ units, Biggies Burger serves more than 18 crore population in the country and is the market leader in 12 out of the 27 cities it caters to. To date, Biggies Burger has sold 90 lakh burgers, equating to approximately 800 tons.
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