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Launches premium Geographical Indication (GI) varieties of coffee at great value
CHENNAI: Amazon.in announced its partnership with Coffee Board of India, and the launch of select premium coffee brands on the A.in marketplace. Coffee Board of India is an organization for the coffee industry in the country and is managed by the Ministry of Commerce and Industry. Through this association, premium range of coffee will be available on Amazon.in, that are sourced from the coffee producing regions of India including Karnataka offering 100% Arabica, Arabica & Robusta Blend, Chikmagalur and Coorg Arabica. India’s coffee culture is growing, and customers can expect exciting offerings on Amazon.in to buy their favourite beverage online. With this association, the sellers and small businesses stand to benefit from increased customer demand, discovery of their products and higher sales ahead of the festivities.
“We are thrilled to partner with Coffee Board of India to allow our customers to access a range of premium quality coffee on Amazon.in. This is in line with our endeavor to offer flavors of Indian coffee at value offers with the convenience of safe and fast delivery to our customers. Indian brands find value to partner with us and sell on A.in and this offering is an arm to boost ‘vocal for local’. Ahead of the festive season, associations like these will support Amazon.in in offering a wider selection of regional products for customers, which represent India’s rich socio-cultural fabric” said Nishant Raman, Director – IN Consumables, Amazon India.
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